Research and Markets: The Essentials of Retailing, a Class Manual: Sell More Effectively by Understanding how Retailers Think, Act and Run their Businesses

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/29d2a0/essentials_of_reta) has announced the addition of the "Essentials of Retailing: Class Manual" report to their offering.

Designed for IT people or new entrants to retail who need a deeper understanding of the retail industry, terminology, retail best practice and key business processes.

It is suitable for graduate entrants, business analysts, IT managers and store system managers. 220 pages of detailed notes and charts covering: Industry Trend and Issues, Retail Applications, retail Financials, Key Performance Indicators, Retail Organization and retail processes.

It will help you understand more about how retailers think, act and run their business and ensure that you sell and market more effectively in the retail segment. All Martec's class manuals provide handy reference material on key retail issues and skills. Detailed manuals with supporting charts and exercises are included, not just bullet points.

Course Objectives:

• To provide a complete understanding of the key retail industry trends and drivers.
• Describe the application systems infrastructure for major retailers and how it varies by retail sector.
• To describe the different retail formats and their characteristics.
• To review the key elements of a retailer's financial statements.
• To show how to analyse the key metrics that retailers use to identify areas of under performance.
• Identify who to approach in a retail organization about potential opportunities.
• To describe the main retail processes of buying, merchandising, store operations, marketing and supply chain.
• Analyse desk research to develop an approach strategy.

This manual is designed for everyone selling or marketing technology products or services to the retail industry. The following will benefit:

• Sales Directors
• Sales executives
• Account managers
• Marketing Directors
• Marketing managers
• Head of retail sales
• Business development executives
• Pre-sales consultants

Companies that use Martec's Learning Services:

• Business Objects
• Cognos
• EMC
• Hewlett-Packard
• Microsoft
• NCR
• Progress Software
• SAP
• SAS Institute
• Sonic Software
• Sun Microsystems

Key Topics Covered:

• Retail Trends And Issues
• Retail Systems Architecture
• Retail Financials
• Key Performance Indicators
• Retail Industry Exercise Using Real Performance Figures
• Retail Organization
• Retail Processes - Buying And Merchandising / Category Management
• Overview Of The Supply Chain
• Marketing
• Overview Of Store Operations
• Account Analysis

For more information visit http://www.researchandmarkets.com/research/29d2a0/essentials_of_reta