Murad Adds Luxe Eye Cream to Award-Winning Hydro-Dynamic Ultimate Moisture Family of Products

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Murad, Inc. has announced the launch of Hydro- Dynamic Ultimate Moisture for eyes, a companion of Murad’s best-selling and most luxurious moisturizer, Hydro-Dynamic Ultimate Moisture. Fortified with Collagen Support Complex and Hyaluronic Acid, Hydro-Dynamic Ultimate Moisture for eyes quenches delicate under eye skin, restores youthful resiliency and improves tone all while maintaining optimal moisture for eight hours.

“Infused with some of the newest hydration technologies, it helps fight the signs of Genetic Aging by immediately hydrating, firming and awakening the skin while maintaining eight hours of rich moisture.”

Formulated with Murad's newest technology, this mega-rich eye cream soaks and saturates the eye area with essential nutrients for immediate hydration to firm and awaken the eye area. Perfect to refresh the eye area day or night and restore moisture levels depleted from stress, traveling and environmental exposure.

"The area around the eye is sensitive, and needs to be treated delicately. Our goal is to provide a solution that not only addresses specific skin concerns around the eye area such as wrinkles, creases and crows feet but also hydrates and protects skin damaged from environmental and Cultural Stress," said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc.

"Due to the high demand and great response from our customers with Hydro-Dynamic Ultimate Moisture face cream, we have developed Hydro-Dynamic Ultimate Moisture for eyes," said Jeff Murad V.P. of Product Development at Murad, Inc. "Infused with some of the newest hydration technologies, it helps fight the signs of Genetic Aging by immediately hydrating, firming and awakening the skin while maintaining eight hours of rich moisture."

Hydro-Dynamic Ultimate Moisture for eyes will be available in a 0.5 oz size for $60.00 at Murad.com, Murad Inclusive Health Spa, Murad Inclusive Health Medical Group, Sephora, Sephora inside JC Penney, Ulta, and leading salons and spas in July, 2011. For more information, to purchase or to find the nearest location, call 1.800.33.MURAD or visit Murad.com.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health^® approach to optimal living. All Murad products and services are based on The Science of Cellular Water^®, Dr. Murad's unified theory of health and aging. Sold in 37 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.

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