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July 11, 2011 10:00 AM Eastern Daylight Time 

Tippr CEO Martin Tobias Invited to Speak at BIA Kelsey Deals 3D Conference

Group Buying Expert Discusses Future of Daily Deal Ecosystem and Best Practices for Offer Targeting and Margin Optimization

SEATTLE--(BUSINESS WIRE)--Tippr™, the premier provider of group buying solutions, today announced that the company’s founder and CEO, Martin Tobias, will participate in a panel discussion on the future of daily deals at the first annual BIA Kelsey Deals 3D Conference in San Francisco. The session: Matching Deals and Users: Building a Perfect Deals Marketplace will take place Monday, July 18, 2011 at 2:30 p.m. PT.

As group buying continues to evolve and grow at dizzying speeds, traditional and new media publishers are eager to enter the market and take advantage of this hot, new advertising opportunity. Savvy publishers understand that optimizing the right deal mix for their audience is a key ingredient for success. At the Deals 3D event, Tobias will discuss leveraging offer marketplaces to accelerate customer acquisition along with revenue.

Matching Deals and Users: Building a Perfect Deals Marketplace

Speakers:

  • Martin Tobias, Founder & CEO, Tippr
  • Oliver Gratry, CFO, Analog Analytics
  • Jared Kopf, Founder, Homerun

Description: The focus of day one’s session will be the science of targeting users with exactly the right deal, at the right time and in the right place. It’s a winning combination. It’s also the basis for an industry segment that aggregates thousands of deals and provides them in an exchange for a piece of the action. Speakers will discuss how these deal exchanges will evolve during the next 24 months and which ones are poised to be key parts of the emerging deals ecosystem.

In addition to its white label, daily deal platform, Tippr also offers PoweredByTippr (PBT) Marketplace, an online market for merchants, agencies, resellers and publishers to exchange daily deal offers. Through PBT Marketplace, parties can post available deals, search for deals, negotiate pricing, reserve inventory, purchase vouchers, and process payments all from one location; providing a streamlined approach to daily deal offer exchange.

For more information on Tippr and PBT Marketplace, please visit www.PoweredByTippr.com and http://marketplace.poweredbytippr.com.

Check out the following resources:

  • PoweredbyTippr Blog: http://www.poweredbytippr.com/blog/
  • Twitter: @Tippr
  • Facebook: http://www.facebook.com/TipprCo
  • LinkedIn: http://www.linkedin.com/companies/tippr

About Tippr

Tippr™ is the premier provider of group buying solutions. PoweredByTippr™, Tippr's white-label platform, is the industry’s only patented software and services solution that provides publishers with the robust technology, full suite of services, and extensive network required to power a successful group buying service. Tippr leverages the techniques learned from its own leading deal site, Tippr.com, to optimize the PoweredByTippr platform and power the success of our partners. The PoweredByTippr platform offers media properties and large web portals a risk-free, turn-key solution, while also creating additional inventory for local and national advertisers.

Tippr is headquartered in Seattle, Washington and is funded by leading venture capital firms including RRE Ventures. For more information, go to www.PoweredByTippr.com.

Contacts

Barokas Public Relations for Tippr
Catharine Neblett, 206-264-8220
tippr@barokas.com

http://www.PoweredByTippr.com

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