Mobile Posse Powers “Daily Perks” for U.S. Cellular's Six Million Customers

MCLEAN, Va.--(BUSINESS WIRE)--Mobile Posse, Inc., the leading provider of mobile home screen advertising and content solutions in the U.S., today announced the launch of “Daily Perks,” a new informational service available free to U.S. Cellular customers. Powered by Mobile Posse’s active home screen platform, Daily Perks engages U.S. Cellular subscribers with helpful wireless account information, local lifestyle content and special offers from local and national retailers. U.S. Cellular joins a fast-growing list of companies leveraging Mobile Posse’s platform to engage subscribers directly and conveniently on the mobile phone’s home screen. The application is currently available for free download on Android and Blackberry devices through the application catalogs, and will soon be pre-loaded on all U.S. Cellular phones.

“We are pleased to be working with U.S. Cellular to debut home screen services for its six million customers”

“Forging a partnership with Mobile Posse has enabled us to deliver another benefit to our customers,” said Joe Settimi, Senior Director of Data Strategy and Services for U.S. Cellular. “Daily Perks will run on our high-speed nationwide network, so users can access localized information and valuable bargains quickly.”

“We are pleased to be working with U.S. Cellular to debut home screen services for its six million customers,” said Jon Jackson, Founder & CEO of Mobile Posse. “In this competitive market, mobile user experience is king. Mobile Posse’s platform allows carriers like U.S. Cellular to breathe life into the home screen with a unique mix of personalized carrier tips, popular mobile content, and valued advertising conveniently delivered to the user while the mobile device is not in use, ensuring a pleasant and seamless customer experience.”

About MobiCRM®

The MobiCRM® platform activates the home screen by allowing service providers to proactively deliver engaging messages throughout the customer lifecycle. Mobile Posse’s platform supports all aspects of the customer experience, from initial customer education to ongoing service and support. MobiCRM® supports a range of integrated calls-to-action, including click-to-call, click-to-Web, click-to-SMS and click-to-video. Mobile Posse designed its home screen platform to only deliver messages when the customer’s mobile device is not in use, ensuring a superior and non-intrusive user experience. Carriers use MobiCRM® to create a consistent customer experience across device platforms, to promote awareness and use of carrier products and services, and to drive long-term customer loyalty.

About Mobile Posse

Mobile Posse, Inc. is the leading provider of next–generation mobile marketing and CRM solutions for the idle screen. Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real–estate on the mobile phone. The first company to commercially launch graphically rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry–leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit www.mobileposse.com.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine’s 2011 Readers’ Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.