Mobile Driving the Next Big Power Play in Local Deals

Executives from Foursquare, Loopt, Shopkick and Yelp speak of advances at upcoming Deals 3D conference.

CHANTILLY, Va.--(BUSINESS WIRE)--Executives from leading mobile solutions providers Foursquare, Loopt, Shopkick and Yelp will talk about how the daily deal and group buying segment will move into its next phase during BIA/Kelsey’s July 18-19 conference, Deals 3D: The New Local Value Chain. BIA/Kelsey, adviser to companies in the local media market, has been actively tracking the accelerated penetration of mobile in the daily deal ecosystem and will report on how mobile advertising is taking new forms, including more “instant” deals to consumers.

“For businesses, mobile can deliver a dynamic customer marketing solution. And for consumers, mobile creates synergy among social connections, location awareness and purchase intent, resulting in a more compelling deals experience.”

“We’ve known for some time that daily deals and group buying are evolving rapidly, and now this year we’ve seen mobile push this even further,” said Mike Boland, senior analyst and program director of BIA/Kelsey’s Mobile Local Media practice. “In this ‘Act II’ of deals, people should understand how mobile will drive all new models for deal sourcing, distribution and economics. The mobile segment at Deals 3D will be entirely devoted to this subject.”

Recent studies from JiWire examining location-based engagement and mobile shopping behaviors support the growth of mobile deals. The findings reveal that 79% of consumers are comfortable making purchases from a mobile device and that coupons for nearby stores are the number one choice for location-based advertising on mobile phones.

Many of the major news announcements in the past month have focused on mobile deals. When Deals 3D convenes July 18-19, executives from these mobile companies will be featured speakers on the mobile panel Deals Act Two: Mobile & Social. In the session “Heavy Hitter Interviews,” Tristan Walker, director, business development, Foursquare; Evan Tana, vice president of product management, Shopkick; and Eric Singley, consumer product lead, Yelp, will discuss how the group buying-centric phase is giving way to a broader set of mobile and instant deals. In the session “Cutting-Edge Demos,” Brian Knapp, vice president of business operations, chief administrative officer, Loopt; Alistair Goodman, CEO, Placecast; Dan Visnick, vice president, marketing, The Dealmap; and Sunil Vemuri, chief product officer, reQall, will explain what mobile deal products look like and examine tactical subjects such as deal sourcing, distribution, product development and user interfaces.

“We’re not exaggerating when we assert that mobile will be a profound game changer for deals — for merchants and consumers alike,” said Jed Williams, program director of BIA/Kelsey’s Social Local Media practice. “For businesses, mobile can deliver a dynamic customer marketing solution. And for consumers, mobile creates synergy among social connections, location awareness and purchase intent, resulting in a more compelling deals experience.”

About Deals 3D

Deals 3D: The New Local Value Chain is BIA/Kelsey’s new conference focused on the rapidly developing daily deals and group buying segment of local media. Deals 3D will look beyond the hype and examine the future of the deals ecosystem. Sponsors include Analog Analytics, AT&T Interactive, The Dealmap MasterCard, Nimble Commerce and Tippr. Media partners include ConferenceGuru.com, Street Fight, TopSEOs.com and Visibility Magazine. For more information about Deals 3D, including the complete agenda, list of speakers and companies attending, visit www.biakelsey.com/Deals3D.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.biakelsey.com, on the company’s Local Media Watch blog, Twitter at http://twitter.com/BIAKelsey and Facebook (http://www.facebook.com/biakelsey).