Research and Markets: World Marketing Automation Software Market - Drivers and Restraints for Growth, Pricing, Technology, Demand and Trends

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b538fb/world_marketing_au) has announced the addition of Frost & Sullivan's new report "World Marketing Automation Software Market" to their offering.

This research covers the world marketing automation software market, examining drivers and restraints for growth, pricing, technology, demand, and trends. Growth by region is forecasted, and demand analysis by industry vertical and customer size are provided. An analysis of the competitive structure including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2010 with forecasts through 2017.

Introduction

Frost & Sullivan defines marketing automation software as solutions that automate processes integral to lead identification, qualification, and management. The three stages inherent to a solution include:Lead identification - Prospective leads are identified as they engage with company's website as well as available content. This may include: visiting individual product web pages, completing surveys or forms, as well as registering for resources and events.

• Lead management - After a lead has been identified, the level of engagement with a prospect is customized on the basis of customer needs as well as preference. Messaging directed at a lead reflects these needs and can evolve over time on the basis of customer preferences.
• Reporting and Analytics - Messaging effectiveness can be monitored and analyzed on the basis of click-through and conversion rates. High level insight can assist a company's key decision makers in current and future marketing decisions.

This research includes an analysis of the key drivers and restraints to market growth for the marketing automation software market; market, pricing, and technology trends; demand analysis on the basis of deployment size and vertical segment; competitive analysis of vendors comprising the marketing automation software market; and revenue forecasts by geographic regions as well as for the global market.

Marketing automation is widely used across customer verticals including technology products and services, financial services, healthcare/life sciences, retail, amongst others. In addition, three customer brackets defined on the basis of deployment scale include:

• Small Business - A company with less than 100 full-time employees (FTE)
• Mid-size Business - A company with more than 100 and less than 500 FTE
• Enterprise - A company with more than 500 FTE

To further refine the market definition for the marketing automation software market, Frost & Sullivan excludes vendors comprising the marketing process optimization solutions market (MPOS). Frost & Sullivan defines the MPOS market as a value chain of integrated software that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, bench marking, marketing automation, analytics, and social media integration. Although, many MPOS include marketing automation functionality, the extended functionality of solutions place them in a category separate to pure play marketing automation software. Frost & Sullivan Research service N852 evaluates the 2010 World Marketing Process Optimization Solutions Market.

For more information visit http://www.researchandmarkets.com/research/b538fb/world_marketing_au