Act-On Reports Record Growth for Q2 2011

BEAVERTON, Ore.--(BUSINESS WIRE)--Act-On Software, provider of one of the industry’s most popular and fastest growing cloud-based integrated marketing platforms, today announced the close of a record Q2 2011, highlighted by revenue growth of 269% over the same period in 2010. In addition, Act-On added 137 new customers in the quarter and achieved 49% quarter over quarter revenue growth from Q1 2011. These results clearly validate Act-On’s winning approach to marketing automation, which is based on consistently providing marketers the three things they need most in an integrated package: automated brand management, lead generation, and reporting, analytics, and metrics.

“While the marketing automation space has been in existence for over a decade, it continues to lag expectations for adoption and growth. This is largely a self-inflicted wound by many marketing automation vendors who seem to believe marketers are really accountants or IT experts”

“While the marketing automation space has been in existence for over a decade, it continues to lag expectations for adoption and growth. This is largely a self-inflicted wound by many marketing automation vendors who seem to believe marketers are really accountants or IT experts,” says Raghu Raghavan, Founder and CEO of Act-On Software. “Act-On’s fantastic results validate the approach we’ve taken: focus on what marketers really want in terms of automation and analytics, and what they will really use in terms of tools. With a fanatical dedication to ease of use, ease of implementation, and ease of purchase, Act-On has successfully bucked the trend that plague so many other vendors in this space. Marketers actually use all our tools and capabilities, rather than just one or two for point solutions.”

Act-On’s fully integrated cloud-based platform enables marketers to realize their creative expression to the fullest with an integrated suite of highly intuitive graphical design tools for web forms, landing pages, and emails. Combined with a best-in-class email engine and a series of easy to use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions, marketers have all they need to launch compelling campaigns and calculate the critical metrics they use to define success. In addition, Act-On offers the unique Twitter Prospector designed to enable marketers to use Twitter and other social media properties as both a lead source and for reputation management.

“We looked at other marketing automation systems and I felt they were too complicated; I wanted to get up and running quickly,” says Doug Hart, Associate Vice President of Marketing and Corporate Communications at Medeanalytics. “The beauty of Act-On is it is simple to use without sacrificing breadth and depth of functionality. Productivity rose dramatically. Time and effort was reduced from days to hours on webinars alone. Plus the visibility we gained into our marketing efforts was remarkable. With Act-On, we can see exactly what’s working and tie it to ROI. And our inside sales group has a much more complete picture of prospect interest and activity which greatly assists them in follow-up communications.”

These results come on the heels of Act-On’s recent Series C funding announcement of June 1^st, where Trinity Ventures, along with current investors US Venture Partners and Voyager Capital, invested an additional $10M in the company. This was a huge vote of confidence, coming less than 6 months after the $4M Series B investment by USVP and Voyager.

“While other companies in this space are only experiencing growth like ours after many years, significant churn and multiple millions invested.” explains Raghu Raghavan. “Act-On is on track to match the best performance of many of these organizations in a far shorter time frame and with much less money spent. Our customers were willing to take a risk on us when we started and it is a trust we take very seriously as we continue to grow.”

About Act-On:

Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organizations of all sizes. Act-On’s rapid implementation and highly intuitive user interface accelerate the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time. With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximize their effectiveness and to ensure positive outcomes.

The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, and has benefited from the feedback from over a thousand enterprise customers during that period. The result is Act-On’s third generation platform architecture with 10X the performance and 1/10th the cost, and that runs 24/7.

The company is headquartered in Beaverton, Oregon, and is privately held. It is backed by venture capital firms Trinity Ventures, U.S. Venture Partners and Voyager Capital, as well as by Cisco.