NewBay Launches LifeCache Activity Box for Instant ‘Social’ Notifications to Android Devices

New solution enables operators and device makers to increase revenue and service usage through real-time alerts on social networking activity, advertising and deal-of-the-day offers

DUBLIN--(BUSINESS WIRE)--NewBay (http://www.newbay.com), the leader in digital content services, today announced availability of its latest solution for Android, LifeCache Activity Box. This solution for operators and device makers enables the delivery of instant ‘social’ notifications to Android devices. It offers a convenient and simple way for users to receive real-time, aggregated updates on social networking activity, birthday reminders and even special offers, stimulating user activity and engagement, while presenting new revenue opportunities including advertising and deal-of-the-day offers.

“People want to stay constantly connected with their friends. In fact, recent research has shown that before rolling out of bed in the morning, 35 percent of smartphone users in the U.S. log onto social networking sites to check what’s going on. We developed LifeCache Activity Box to make it simpler for users to be notified of social networking activities, read feeds, update their status, or tweet. Instant ‘social’ notifications provide real benefits to operators and device makers, ensuring increased service usage and brand association, while also presenting a platform for advertising and special offers,” said Mark Britten, senior product manager at NewBay.

LifeCache Activity Box allows users to receive notifications from a range of social networks, including Facebook and Twitter, as well as birthday reminders and special offers, direct to their Android device. It uniquely drives real-time interaction on social networking activities such as messaging, commenting and ‘liking’.

Key features of LifeCache Activity Box include:

• Real-time notifications of Facebook and Twitter activity appear in the Android notification bar, simplifying the user experience.
• Ability to instantly interact by clicking through on the device and replying to a comment or viewing the stream of comments generated by status or photos.
• Easy configuration of user preferences such as notification types and frequency.
• Extensible design, enabling additional notification types to be sent to the handset.
• Supports operator and device maker customization and branding.

LifeCache Activity Box is built on NewBay’s LifeCache Connect, LifeCache Notifier and LifeCache Social Networking Gateway (SNG). LifeCache Connect provides a suite of SDKs that provide handset developers with a high-level and modular architecture for developing applications against the NewBay LifeCache ecosystem. It is tightly integrated with LifeCache Notifier to provide a push-based architecture for instant and mobile-optimized device notifications. Feedback and updates from multiple social networks are delivered immediately to and from the handset via LifeCache SNG.

For more information on LifeCache Activity Box visit www.newbay.com/activitybox.

About NewBay

NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.

NewBay is based in Dublin, Ireland; Seattle, USA; London, UK; Dusseldorf, Germany; Sydney, Australia and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.