GrayHair Software announces enhancements to its mail-tracking application with the incorporation of the leading mapping service into its reporting engine

Leading business mail solutions provider adds one-of-a-kind features including radius mapping and single-piece, street-level look up to its industry-leading reports

MOUNT LAUREL, N.J.--(BUSINESS WIRE)--GrayHair Software, Inc., a constant innovator in the direct mail industry, is proud to announce it has enhanced its industry-leading mail-tracking reports with the integration of Google Maps into its reporting engine. This integration provides GrayHair’s clients access to the most powerful mapping tool available.

GrayHair Software is the largest enterprise-wide provider of USPS® PLANET Code® and Intelligent Mail® barcode (IMb) tracking. Through their MailTrak™ and SelectTrak™ products, 10-15 billion pieces of consumer and business mail are tracked each year. Both of these applications are delivered via SelectSolutions™, GrayHair’s recently released cloud-based technology platform, which provides clients unprecedented access to these dynamic reporting engines.

By using the Google Maps API to bring Google Maps into its mail-tracking services, GrayHair allows its clients access to the most robust mapping engine available on the market. Clients gain use of easily searchable maps to better understand the distribution of their mail. This mapping data allows GrayHair to offer its clients the ability to view down to the street level when performing a single-piece look up. With this feature, clients can now view actual map pinpoints showing the scanned locations of a single mailpiece as it passes through the postal stream.

Raymond Chin, Vice President of Product Management and Development, comments “Our clients expect GrayHair to always be on the cutting edge of technology in our industry. That’s an expectation and a challenge GrayHair lives up to. To be the first company in our industry to integrate these maps into its reporting engine shows we deliver dynamic features that provide business benefits to our customers.”

This new enhancement also allows GrayHair to incorporate radius mapping into its already robust web-based reporting application. This feature allows end users to view the impact of a mailing job in regards to a store or branch of their business. The information displayed allows the end user to determine the number of pieces delivered in each mileage radius, making proactive planning and preparing for the expected response much more effective and efficient.

“The current version of the Google Maps API provides GrayHair the next step in mapping technology, which we plan to expand as GrayHair’s reporting engine grows. As GrayHair is normally three to four years ahead of everyone else in the industry, add these versatile maps to GrayHair’s experience and knowledge and there’s no telling what other applications our clients might see in the future,” says Cameron Bellamy, GrayHair’s President and CEO.

For more information about GrayHair and its products, contact Bobby Tiedeken by phone at [phone] or by email at [e-mail].

About GrayHair Software

GrayHair Software, Inc. is an innovator and industry leader in the development of products and services that improve and automate the management of business mail. GrayHair’s offerings are delivered via SelectSolutions™, a cloud-based platform that merges software as a service with managed services. This customizable set of critical mailing services includes IM™ barcode assignment, mail tracking, address quality, presort, postage reconciliation and a variety of other mail processing applications. GrayHair’s ground-breaking solutions are designed by the leading minds in the mail industry and backed by an experienced, dedicated customer support team. For more information, visit www.grayhairsoftware.com