Research and Markets: "Sold on Language: How Advertisers Talk to You and What This Says About You" Offers Thought-Provoking Insights into the Choices We Make As Consumers and Citizens

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/355c49/sold_on_language) has announced the addition of John Wiley and Sons Ltd's new report "Sold on Language: How Advertisers Talk to You and What This Says About You" to their offering.

“Sold on Language: How Advertisers Talk to You and What This Says About You”

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.

In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?

Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens - and the choices that are increasingly being made for us.

Sold on Language: How Advertisers Talk to You and What This Says About You
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The largest companies worldwide typically have over two billion dollars in their annual advertising budgets. Shows like Mad Men have gained in popularity because the average consumer is fascinated by how executives like Don Draper can spin an idea and capture our minds with almost any product, whether floor cleaner or face cream. Sold on Language, the result of two language scientists who have systematically and carefully observed how this advertising money is spent, shows how the average consumer can be on guard against the advertising industry's use of truthiness to win hearts and minds in an age of information overload. The authors look clearly through the lens of their knowledge about how language works in the human mind to bring us an unprecedented look inside the advertising, PR, economic, and political sectors at work in our everyday world.

Like Malcolm Gladwell's Blink and Outliers, Sold on Language is written in a highly informal, readable style, weaving together many examples, brain teasers, and actual images of ads to bring together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics and political science. Broader societal questions are discussed, such as the real nature of choice in a free market democracy when so much of persuasive communication is aimed at subconscious processes in the human mind.

For more information visit http://www.researchandmarkets.com/research/355c49/sold_on_language.