WebMediaBrands’ Inside Network Research Now Tracking Apple App Store Rankings Via AppData.com Data Service

SAN FRANCISCO--(BUSINESS WIRE)--WebMediaBrands (Nasdaq:WEBM) now tracks rankings for mobile games and applications listed in Apple’s app stores. The service is run through its Inside Network research division at AppData.com, and reveals rankings, gains, and losses for top free and paid applications running on Apple’s iOS platform.

“Our goal with the inclusion of iOS data is to give mobile developers a daily reference point not only for their own performance but the broader competitive landscape as well.”

“Mobile applications have shown substantial promise in recent quarters. We’re now seeing increasing investment and competition in this space, but the mechanics of growth can sometimes remain opaque, even to developers,” says Justin Smith, Inside Network’s founder and lead analyst. “Our goal with the inclusion of iOS data is to give mobile developers a daily reference point not only for their own performance but the broader competitive landscape as well.”

Inside Network’s AppData.com data service has tracked traffic and growth statistics for applications and developers on the Facebook platform since 2008. Some developers have ported applications originally built for Facebook over to Apple’s platform, where there is opportunity to reach and monetize an increasing base of users via mobile devices, while others have focused on building original games and applications specifically designed for mobile platforms.

The addition of Apple iOS store data now enables developers to evaluate application performance across multiple platforms. For those companies exclusively focused on building for mobile platforms, and for analysts looking at opportunities in mobile applications, AppData.com’s mobile rankings bring increased transparency to an emerging marketplace.

For more details and to view data, please visit: http://www.appdata.com/ios_apps

About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com), headquartered in New York, NY, is a leading Internet media company that provides content, education, and career services to media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company's online business includes: (i) mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry's leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, sports news, advertising, public relations, publishing, design, mobile, and the Semantic Web; (ii) InsideNetwork.com, leading network of online properties dedicated to providing original market research, data services, news, events, and job listings on the Facebook platform, social gaming, and mobile applications ecosystems; and (iii) AllCreativeWorld.com, a leading network of online properties providing content, education, community, career, and other resources for creative and design professionals. The Company's online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos and premium membership services. The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.

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