Incubus Launches New Album and US Concert Tour with Innovative Digital Campaign

Mobile Application Viddy Hosts the Premiere of “Incubus HQ Live Exhibit,” Enables Fans to Create and Share Incubus-Inspired Videos

LOS ANGELES--()--Multi Platinum rock band Incubus today announces a partnership with Viddy, an innovative new mobile video service that allows fans to capture & create interesting 15-second video inspired by the new “If Not Now, When?” album. Incubus also debuts the first Viddy Branded Production PackTM, enabling fans to add one-click visual effects and the audio soundtrack from their single, “Adolescents” to their personal Viddy-created video segments.

The Incubus Production PackTM is available now on Apple’s iTunes Store under the free Viddy application. The first to utilize this new Branded Production PackTM, Incubus has posted this Viddy clip to their Facebook & Twitter accounts asking fans to share their “if not now, when?” moments.

According to Incubus lead singer Brandon Boyd, “We thought Viddy was such a cool medium for us to interact with our fans. Our goal with Viddy is to provide an unprecedented level of access to Incubus video content and to create a fan engagement campaign that inspires and empowers our fans to express themselves creatively and share their videos with the world.”

In addition, the band will host the seven-day “Incubus HQ Live Exhibit” June 30 to July 6, 2011 from 10 a.m. to 8 p.m. at a secret location in Los Angeles. Fan-centric events taking place at HQ Live, will include: chats with the band, musician clinics with band members and fans, an art wall where fans can create and post art, a behind-the-scenes insight into tour prep, and some very special live performances by the band. Fans are invited to stop by for free throughout the day to make art with the band, hang out and enjoy the show, or pre-schedule an in-person session at: www.incubushqlive.com.

The event will be broadcast live on www.incubushqlive.com and the band’s Facebook Page in the LiveStream section (www.facebook.com/incubus) where fans around the world can participate in the exhibit, watch the performances, or converse with Incubus on Twitter and Viddy from locations worldwide.

“Incubus HQ Live Director Marc Scarpa is unifying mobile & live streaming video, removing boundaries and enabling unprecedented behind the scenes access to Incubus’ fans around the globe,” said Brett O’Brien, Co-Founder of Viddy Inc. “We’re excited to be a part of the band’s new album and provide a new way for fans to interact with the band in a dynamic new video medium.”

Incubus Album and Tour Dates

The new album will be in stores on July 12, 2011. Pre-order “If Not Now, When?” on iTunes and get an instant download of “Promises, Promises,” iTunes LP and exclusive tracks and videos. See additional information about the album on Incubus’ website: www.enjoyincubus.com/us/ifnotnowwhen. Tour dates and information available here: www.enjoyincubus.com/us/tour.

About Viddy, Inc.:

Viddy is a new mobile video application that makes it easy to create visually stunning mobile videos using one click production effects and soundtracks, then instantly share video clips across social networks like Facebook, Twitter and YouTube. Imagined and created in the Matrix building in Venice, California, Viddy was founded by JJ Aguhob and Brett O’Brien.

Website: http://viddy.co | Facebook: http://facebook.com/viddyinc | Twitter: http://twitter.com/viddyinc

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6775339&lang=en

Contacts

Media Contacts:
Murphy O’Brien, Inc. on behalf of Viddy Inc.
Laura Pettitt | Christina Wong
310-453-2539
lpettitt@murphyobrien.com
cwong@murphyobrien.com
or
Red Magnet Media on behalf of Incubus
Rachel Masters
650-427-9782
Rachel@redmagnetmedia.com

Incubus launches a Viddy powered viral marketing campaign, asking fans to share their "if not now, when" moments via a new video sharing app and network. (Photo: Business Wire)

Incubus launches a Viddy powered viral marketing campaign, asking fans to share their "if not now, when" moments via a new video sharing app and network. (Photo: Business Wire)

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Release Summary

Multi-platinum rock band Incubus launches a Viddy powered innovative digital campaign to kick off new album and debuts the first Viddy Branded Production Pack (TM) with "Adolescents" audio soundtrack.

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Contacts

Media Contacts:
Murphy O’Brien, Inc. on behalf of Viddy Inc.
Laura Pettitt | Christina Wong
310-453-2539
lpettitt@murphyobrien.com
cwong@murphyobrien.com
or
Red Magnet Media on behalf of Incubus
Rachel Masters
650-427-9782
Rachel@redmagnetmedia.com