Research and Markets: 3G in India: Technology and Market Analysis - 3G Services in India Expected to Reach 50 Million Subscribers by 2012

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b4b7e6/3g_in_india_techn) has announced the addition of the "3G in India: Technology and Market Analysis" report to their offering.

“3G in India: Technology and Market Analysis”

Indians love to talk. Or at least this is what the telecom firms had in their mind when they bet Rs. 102.7 Crores for the recently concluded 3G and BWA (Broadband Wireless Access) auctions. The Indian telecom market has seen an average growth rate of 30% for the past many years, and today the number of mobile phone subscribers in the country stands at almost 600 million, or nearly half the population of the country subscribes to cellular services.

By 2012, within three years of its launch, 3G services in India are projected to reach 50 million subscribers. After the recently-concluded 3G spectrum auction, key telecom operators in the country including Bharti Airtel, Reliance Communications, Idea Cellular, Tata Teleservices and Vodafone Essar are preparing to usher in the next gen' communication, content and entertainment experience for telecom subscribers. Taking a lead, soon after acquiring the license, Reliance Communications has already announced the roll out of its 3G services, MobileNet Plan- providing unlimited Internet access, multimedia content download, instant messaging, chat services, and access to social networking sites and email to pre-paid and post-paid subscribers at an affordable Rs 99 per month. This is an early indicator of how the 3G technology is set to alter, surely and rapidly, the market dynamics in telecom and beyond.

In recent years, telecom operators in India have faced the challenge of driving profitable growth. Declining ARPUs (Average Revenue per User) and MPU (Margin per User) on voice services have brought call charges to as low as half a paisa per second, or even lower for certain operators, putting a question mark on the sustainability of a voice-dependent business model. Amidst this scenario, VAS is emerging as the long-term savour for telecom players. 3G, with its technological advancements, will significantly enhance the telecom operators' data carrying capacity, allowing them to roll out speedier data-intensive and unobstructed multimedia streaming services.

Key Topics Covered:

• Executive Summary
• What is 3G Technology?
• 3G Technical Specifications
• Wireless Technology and Value Added Services
• Evlolution of 3G
• 3G Vs Prior Versions
• Utilities of 3G
• 3G Technology Adoption: Global Vs Indian
• Innovations in 3G Technology
• Overview of Indian Telecom Sector
• Major Investments
• Average Revenue Per User (ARPU)
• Key Players in Indian Telecom Market
• Market Structure of Indian Telecom Industry
• Regulatory Framework: Regulatory Initiatives & Policies in Indian Telecom Sector
• Recent Regulations in the Telecom Sector
• Opportunities in Indian Telecom Market
• 3G Market in India
• Number of Months to break even on 3G
• Growth Drivers in Indian 3G Market
• Market Size of 3G Handsets
• Key Drivers of Indian 3G Market
• Benefits of 3G to Economy & Various Stakeholders
• Opportunities in Value Added Services in India
• Industry SWOT
• PEST Analysis
• Analysis of 3G Market in India on Porter's 5 forces Model
• Key Challenges feced by players in Indian Telecom Market
• Future Outlook of 3G Market of India
• Conclusion
• Annexure
• List of Charts and Tables
• Bibliography

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