HMSHost and Coca-Cola Launch Summer Travel Sweepstakes to Benefit FEEDING AMERICA®

Proceeds from sales of Coca-Cola at more than 100 HMSHost travel venues will support charity’s hunger relief efforts

BETHESDA, Md.--()--The peak days of summer travel have arrived. HMSHost and Coca-Cola have the answer for thirsty travelers who might wish for something extra with their ice cold refreshment: a chance to win a grand prize vacation including hotel accommodations to one of three destinations: Orlando, Fla.; Palm Springs, Calif., or Chicago, Ill. The destination is the winner’s choice.

HMSHost and Coca-Cola created this summer sweepstakes promotion to spotlight one of the country’s most pressing needs: hunger relief. At the end of the sweepstakes promotion, HMSHost will donate a portion of sales proceeds to Feeding America, the nation’s leading domestic hunger relief charity. Each dollar HMSHost donates to Feeding America will help secure seven meals on behalf of local food banks.

“While entering for a chance to win a vacation is fun, we also want to use this opportunity to raise awareness of the importance of hunger relief for families in the U.S.,” said Vince Modica, HMSHost’s Senior Vice President of Restaurants, Marketing and Supply Chain. “Teaming up with our partner Coca-Cola is a great way to increase support for Feeding America’s programs.”

HMSHost’s relationship with Feeding America spans this promotion as well as specific food donation and fundraising programs in several of its airport and motorway locations, including Tampa International Airport, Charlotte International Airport and on the Maryland and Delaware Turnpikes.

At Tampa International, HMSHost’s donation program began in the fall of 2010. More than 2,100 pounds of food are collected weekly and distributed to the local Feeding America food banks in Pinellas and Hillsborough Counties. Charlotte International launched its donation program in March 2011 and in three months has contributed more than 15,000 pounds of food to Second Harvest Food of Metrolina. At HMSHost’s three travel plazas—Maryland House, Chesapeake House, and Delaware Welcome Center—an ongoing fundraising campaign of providing canisters to collect spare change from travelers has raised more than $118,500 in the past year for local food banks.

From now through September 15th, HMSHost’s customers can use the free Microsoft Tag Reader on their smartphone to scan the Microsoft Tag found on 32 oz. cups of Coca-Cola at any of HMSHost’s airport, motorway or mall food court locations. The Tag then takes the customer to a web page where he/she enters contact information. The promotion is also available in HMSHost’s retail locations (newsstands and convenience stores) where in-store posters feature the Tag. If travelers choose to enter via text message, they can text the word “TRAVEL” to 733774.

Coca-Cola products are sold in HMSHost’s airport and travel plaza restaurants and in the company’s retail newsstands and convenience stores. In addition, Coca-Cola products are sold in HMSHost’s mall food court operations.

About HMSHost

HMSHost is a world leader in creating dining and shopping for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.5 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of over €5.7 billion in 2010, the Group operates in 37 countries and employs some 62,000 people. It manages over 5,300 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and find us on Facebook at HMSHost Making the Traveler’s Day Better.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

SWEEPSTAKES DISCLAIMER: NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 US (DC), 18+ only. VOID WHERE PROHIBITED. Contest ends 9/15/11. For Official Rules, list of prizes, odds, customer service, and entry without using phone, visit www.733774.com or see a manager at any HMSHost location. Text TRAVEL HELP to 733774 for info.

Questions? Call 800-331-3796. Standard message and data rates apply. Contact carrier for plan details and pricing. You will receive up to 3 text messages in response to your entry. May not be available via all wireless carriers. To enter via Microsoft TAG, see Official Rules. Sponsor: Coca-Cola North America, a division of The Coca-Cola Company.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6769427&lang=en

Contacts

HMSHost
Susan Goyette
240-694-4403 or 240-383-9901
susan.goyette@hmshost.com

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Contacts

HMSHost
Susan Goyette
240-694-4403 or 240-383-9901
susan.goyette@hmshost.com