Leading Lunch Bag Maker California Innovations Promotes Better Brain Health for Kids

BrainFuel Launches Next Phase with Recipes and Interactive Games to Help Improve School Performance

TORONTO--(BUSINESS WIRE)--California Innovations announces the next stage of www.brainfuel4kids.com, a website designed to help parents improve their child’s learning potential through a combination of diet, exercise and proper rest. The site offers exciting new content, including kid-friendly healthy recipes, interactive brain games, expert interviews, and challenging activities.

“Diet, exercise and sleep have the potential to alter our brain health and mental function. This raises the exciting possibility that changes in diet are a viable strategy for enhancing cognitive abilities.”

A growing body of research supports the need for a balanced approach to brain health. For example, Dr. Fernando Gómez-Pinilla, Professor of Neurosurgery and Physiological Science at UCLA who has spent years studying the brain, says, “Diet, exercise and sleep have the potential to alter our brain health and mental function. This raises the exciting possibility that changes in diet are a viable strategy for enhancing cognitive abilities.” While the BrainFuel site emphasizes that results are not guaranteed, it provides parents with published research and information on healthy eating habits, lifestyle choices and learning tools for children.

“The response to BrainFuel has been incredible,” said Mel Mogil, President of California Innovations. “Now we’re taking it a step further, enhancing the site with recipes for great brain-healthy food, fun games, and smart tips for busy parents.”

Additional information:

Sweepstakes

Visitors to the site will be able to enter a sweepstakes with a grand prize of $25,000, along with a variety of other great prizes from California Innovations and BrainFuel partners.

Coupons

To increase exposure, California Innovations is placing coupon booklets inside millions of lunch bags that will carry over $80 in offers from BrainFuel’s promotional partners.

Games and Activities

As one of the BrainFuel partners, Fit Brains is providing six interactive games that will challenge kids and parents alike. There is also a section with engaging, downloadable activities from 3M as well as a series of “Neurobics” brain exercises by Dr. Lawrence C. Katz, Ph.D.

Partners

California Innovations is partnering with several leading brands for BrainFuel 2011. These include L’il Critters®, Langers, Fit Brains, Vitafusion®, DOLE®, Scotch®, FamilyCircle, and La Tortilla Factory®.

About California Innovations

California Innovations is the worldwide market leader in insulated products. In 2004, the company acquired the Arctic Zone® brand of coolers. Arctic Zone is a leading brand in the insulated products marketplace. In 2005, the company entered into a licensing agreement with Columbia Sportswear Company® to market coolers, lunch packs, baby bags and drinkware under the Columbia® brand. In the past few years California Innovations further diversified by expanding its categories to include baby bags and tailgating products. And in 2010, the company signed a licensing agreement with Disney to market lunch bags and coolers. More information is available at www.californiainnovations.com.

BrainFuel is a trademark of California Innovations, Inc. Arctic Zone is a registered trademark of the Cooltech Corporation. All other trademarks are trademarks of their respective owners.