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http://www.dole.com
June 20, 2011 02:24 PM Eastern Daylight Time 

Introducing New DOLE Peach Fruit Crisp

Warm, all-natural treat with fruit and whole grain oats

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--DOLE® recently introduced the new Peach Fruit Crisp. The company’s signature portion-controlled cups are filled with all-natural bite-size pieces of DOLE fruit, and come with a crunchy, whole grain oat topping. The line already boasts Apple Cinnamon and Apple Pear among its fruit crisp offerings.

“There may be a lot of snack options in the grocery aisle, but few give consumers a choice of a warm and satisfying treat like the new DOLE Peach Fruit Crisp”

DOLE Fruit Crisp has fewer than 160 calories, no trans fat and 40 percent of the recommended daily allowance of vitamin C. This portable snack can be enjoyed at room temperature or heated briefly in the microwave. They are sold in packages of two servings and feature a convenient cup with easy-to-open, peel-off lids, so they can be enjoyed anywhere – while at home, the office or on-the-go.

“There may be a lot of snack options in the grocery aisle, but few give consumers a choice of a warm and satisfying treat like the new DOLE Peach Fruit Crisp,” said Stan Stuka, brand manager, DOLE Fruit Crisp. “Peach Fruit Crisp has a delicious, sweet taste with pieces of peach and a crumbly oat topping reminiscent of a home-baked fruit crisp - without the lengthy time and effort to bake it.”

DOLE Peach Fruit Crisps, as well as Apple Cinnamon and Apple Pear Fruit Crisps, are available nationwide in the canned fruit aisle at major food, drug and mass retail outlets for $2.19 MSRP. Learn more at www.dole.com and www.facebook.com/Dole.

About Dole Food Company, Inc.

Dole is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Contacts

For Dole Food Company, Inc.
Julie Hendricks
310-552-4107
hendricksj@rogersruderfinn.com

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