BOULDER, Colo.--(BUSINESS WIRE)--Trada, the world’s first crowdsourced search marketplace, announced a partnership with the Yahoo! and Microsoft Corp. Search Alliance to become a certified reseller of Bing and Yahoo! Search paid advertising.
Trada focuses on small- to medium-sized businesses (SMBs) spending between $3,000 and $50,000 per month on pay-per-click (PPC) advertising; a market that implicitly benefits by increasing the reach of its advertising via Bing and Yahoo! Search.
Reducing the complexity of paid search for businesses, Trada’s model applies a crowd of PPC experts to create the keywords, ad copy and ad groups for advertisers who lack the resources and know-how to create and continually manage paid search ads. Trada seamlessly makes PPC advertising more scalable for companies lacking the resources to advertise on multiple ad networks.
As a collaborator with the Yahoo! and Microsoft Search Alliance, Trada will be given technical and co-marketing support and incentives for helping the Search Alliance reach SMBs. Trada is one of a few selected resellers for the Search Alliance.
“Being a part of an exclusive and valuable program with Bing and Yahoo! Search is a great benefit for Trada and our advertisers,” said Niel Robertson, CEO and Founder of Trada. “Trada has seen immense value for our advertisers running campaigns on Bing and Yahoo! Search, who have seen conversion rates significantly higher than the industry average.”
Trada will be working with the Search Alliance with the goal of having nearly all its clients advertise on Bing and Yahoo! Search to help them realize the value of running PPC campaigns on multiple ad networks.
“Working with Trada allows us to further expand into the SMB market and increase our footprint with Trada advertisers,” said Matt Lydon, General Manager of SMB Advertising at Microsoft.
Trada is the world's first and only crowdsourced paid search services marketplace, where a diverse community of paid search experts - Optimizers - work and are paid on their performance. Advertisers and agencies who run their paid search campaigns on Google, Yahoo and Bing through Trada will have multiple Optimizers working on their campaign at the same time. The diversity of thinking, expertise and sheer force of human power that come from a group of people working in a pay-for-performance market get results an individual or software application could simply never achieve. For more information, please visit Trada.com.
About Yahoo! and Microsoft Corp. Search Alliance
The Yahoo! and Microsoft Search Alliance combines the complementary strengths of Yahoo! and Microsoft to create a competitive choice in search with the scale to fuel sustained development. Both companies aim to ultimately enable searchers to find relevant results faster, and provide more value for advertisers and better results for web publishers. For more information, please visit SearchAlliance.com.