Dizzy Feet Foundation and the Larry King Cardiac Foundation Partner to Urge Americans to DANCE 4 YOUR LIFE!

LOS ANGELES--(BUSINESS WIRE)--The Larry King Cardiac Foundation and Dizzy Feet Foundation today announce the creation of Dance 4 Your Life!, a new national health campaign that asks Americans to dance their way toward an active and healthy lifestyle. Dance 4 Your Life! is centered around National Dance Day, an annual celebration that takes place on the last Saturday in July and was launched in 2010 by Nigel Lythgoe, DFF co-president and co-creator and executive producer of Fox’s “So You Think You Can Dance.” Expanding the message and fun of National Dance Day into a year-around initiative, Dance 4 Your Life! will raise awareness of the benefits of dance and encourage people of every age and physical condition to incorporate dance into their lives as a way to improve heart health and combat obesity.

“We’re thrilled to work with the Dizzy Feet Foundation and Larry King Cardiac Foundation to help Americans get fit through dance.”

“Dance is an activity that is universally recognized and accessible across all socioeconomic levels, making it an ideal approach to promoting heart health. Our partnership with Dizzy Feet in creating Dance 4 Your Life! is intended to address Americans’ increasingly sedentary lifestyles and the resulting health issues,” says Larry King, longtime host of CNN’s “Larry King Live” and founder of the Larry King Cardiac Foundation.

The Dance 4 Your Life! campaign will feature a nationwide dance celebration and information program during the month of July, leading up to National Dance Day and continuing thereafter through media and tie-in activities throughout the remainder of the year. LKCF and DFF are pleased to have the support of platinum sponsors and partners in this important initiative – leading dancewear retailer Discount Dance Supply and CVS Caremark through its All Kids Can program, committed to making life easier for children of all abilities. Everyday Health has also signed on as media partner and will provide exclusive content for the campaign. Six Flags, the world’s largest regional theme park company, has also joined Dance 4 Your Life! as a national venue sponsor and will host the official National Dance Day events at a number of its parks around the country. Details regarding locations and times will be released in the weeks to come.

“The Dizzy Feet Foundation is committed to supporting better access to dance education for all. I am excited to join my fellow Dizzy Feet co-founders, Adam Shankman, Carrie Ann Inaba and Katie Holmes, and the rest of the foundation in introducing Dance 4 Your Life! — the first national campaign to reduce obesity through dance,” says Lythgoe.

To support the campaign, Discount Dance Supply has created an exclusive T-shirt available for purchase at www.discountdance.com. All proceeds from sales of the T-shirt will go to support Dance 4 Your Life!

“Discount Dance Supply is committed to supporting the dance community,” says Brian Hill, CEO of Discount Dance Supply. “We’re thrilled to work with the Dizzy Feet Foundation and Larry King Cardiac Foundation to help Americans get fit through dance.”

For more information on Dance 4 Your Life! and how to become involved, please visit www.dance4yourlife.org.

About Dance 4 Your Life!

Founded by the Dizzy Feet Foundation and the Larry King Cardiac Foundation, with the assistance of CRT/tanaka, in 2011, Dance 4 Your Life! is a national initiative to promote dance as a daily part of an active, healthy lifestyle. Dance is a fun and easy way to get moving, reduce the risk of heart disease, and combat the obesity epidemic. Anyone, young or old, can dance anywhere at any time, without need for a gym membership, good weather, expensive sneakers, or any equipment. So what’s stopping you? DANCE 4 YOUR LIFE! For more information about Dance 4 Your Life!, visit www.dance4yourlife.org.

About Discount Dance Supply

Discount Dance Supply (DDS) began as “Hill’s Capezio Dance Shop” in 1973 as a family owned and operated business. It has since grown into a family of companies known as “The Hill Corporation” and into the largest dancewear retailer in the US with worldwide sales to more than 2 million loyal dance customers. Discount Dance Supply operates eight retail stores in Southern California and Pennsylvania, as well as East and West Coast distribution centers. It is operated by a dedicated and talented group of professionals who are motivated to bring the greatest customer service, selection, and pricing to every dancer, and remains under the direction of the brother and sister team of Brian Hill and Rhonda Hill-Tolar. Primarily, DDS serves customers through its online presence at www.discountdance.com and through its direct mail catalogs.

About CVS Caremark

CVS Caremark is the largest pharmacy health care provider in the United States with integrated offerings across the entire spectrum of pharmacy care. We are uniquely positioned to engage plan members in behaviors that improve their health and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country's largest pharmacy benefits managers (PBMs), we provide access to a network of approximately 65,000 pharmacies, including more than 7,200 CVS/pharmacy® stores that provide unparalleled service and capabilities. Our clinical offerings include our signature Pharmacy Advisor™ program as well as innovative generic step therapy and genetic benefit management programs that promote more cost effective and healthier behaviors and improve health care outcomes. General information about CVS Caremark is available through the Company's website at http://info.cvscaremark.com/.

About Everyday Health

With more than 28 million monthly unique visitors (source: comScore), Everyday Health is the leading provider of online health solutions. Everyday Health offers consumers, healthcare professionals and marketers a wide range of content, applications and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is the world’s largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company’s flagship location, is celebrating its 50th anniversary season in 2011.