Tetris® Franchise and Licensing Works!® Launch Dozens of New Merchandise Categories at Las Vegas Licensing International Expo

LAS VEGAS--(BUSINESS WIRE)--Blue Planet Software, Inc., the company that manages the exclusive licensing rights to the Tetris® brand, announced today that, due to strong consumer demand for Tetris-branded products, Blue Planet Software and its merchandising partner, Licensing Works!®, will be expanding the Tetris licensing program. The Tetris franchise will be showcasing and previewing new products at this year’s Licensing International Expo (booth # 5628), which takes place in Las Vegas from June 14 – June 16.

“The Tetris brand is a gaming legend that has stood the test of time, and is as relevant today with consumers in every demographic - that’s why Tetris is one of the most popular casual video games in the world.”

“Tetris will have 12 new product categories hitting stores between now and Christmas,” said Leslie Levine, head of Licensing Works!®. “Products include table top, board, dice and single player strategy games, lottery ticket programs, t-shirts, mugs, wall graphics, furniture, novelty watches, and silicone bracelets, to name a few. Negotiations are now underway to produce Tetris-branded consumables, slot machines, novelty plush and other room décor, stationery items, and a full line of apparel and accessories.”

“Tetris has been the best-selling mobile game on Verizon Wireless phones for more than five years,” said Tom Villa, director, business development at Verizon Wireless. “The Tetris brand is a gaming legend that has stood the test of time, and is as relevant today with consumers in every demographic - that’s why Tetris is one of the most popular casual video games in the world.”

“By expanding into non-electronic merchandising, we have a unique opportunity to broaden our demographic reach and further solidify our brand—something few video games are able to accomplish after 27 years,” said Lisa Linnenkohl, Head of Licensing for the Tetris brand. “Tetris mobile games, which are developed and published by the mobile division of Electronic Arts Inc., have reached over 132 million paid downloads and are available on nearly every interactive game platform worldwide. The Tetris brand is a lifestyle brand and new merchandise product categories will soon be in retail stores around the world.”

For a complete list of the new merchandise lines being announced at this year’s Licensing International Expo, go to http://www.tetris.com/Press/Articles/Tetris-Franchise-and-Licensing-Works-Launch-Merch.aspx

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.

About Licensing Works, LLC (dba Licensing Works!®)

Licensing Works!® is a licensing and promotions company representing creators of original IP. In addition to the Tetris® intellectual property, clients include: Zorro® from Zorro Productions, Inc., Tarzan® from Edgar Rice Burroughs, Inc., Buck Rogers in the 25th Century® from The Dille Family Trust, MEG Toys’ In My Pocket™ franchise and soon to be introduced Power Buggz® line, Playtime Buddies™ from Visual Picnic, Inc., Swicherz™ from Swicherz, LLC, Moulin Rouge® from Moulin Rouge S.A., and Kewpie® from Jesco Imports, Inc. For more information about Licensing Works!®, visit: http://www.LicensingWorks.us.