ROBLOX Raises $4 Million Venture Round

Kids Online Gaming Environment Experiences 75% Increase in Revenue

SAN FRANCISCO--()--ROBLOX, one of the top ranked sites on the Internet for kids, today announced it has closed its second round of venture financing with $4 million in investment capital. The financing is comprised of existing investors, including ALTOS Ventures and First Round Capital, and will allow the company to accelerate in its next phase of growth. With over 5.7 million unique visitors and 650 million page views per month and growing, ROBLOX has experienced phenomenal success and increasing monthly revenues since its inception in September 2006.

ROBLOX is unique among gaming sites in that kids are the architects of the game and can learn software coding abilities that can propel future careers. Using physics to simulate the real world, ROBLOX brings the ever popular building-blocks style of play into a massively multi-player 3D game environment. With a virtual economy and millions of amazing characters, kids aged seven to 16 are able to stretch their imagination to create a massive and growing repository of elaborate game worlds and other customized virtual items. As a result, kids spend 19 million hours per month on ROBLOX, significantly more time than other leading online sites for kids.

"As the Internet becomes saturated with online gaming sites, ROBLOX is uniquely positioned to offer not only entertainment for children, but also a safe experience that stimulates creativity, which both children and parents appreciate,” said Anthony Lee, General Partner of ALTOS Ventures. “The company has a proven track record of strong revenue growth, provides compelling content for its users, and offers strategic advertising opportunities for its partners. We are thrilled to have a hand in its future growth.”

Subscriptions, sales of in-game virtual currency, advertising and pre-paid cards at retail outlets like BestBuy, GameStop and Wal-Mart, have fueled the company's strong revenue growth, with a 75% year over year increase in revenue. As a result, ROBLOX plans to double its workforce in 2011.

“This round of financing is a testament to the success we are experiencing and the confidence investors have in our future growth,” said David Baszucki, CEO and Founder of ROBLOX. “In addition to fortifying our baseline budget, much of this round is slated to boost our hiring budget. We want to leverage this funding to expand our community and our team to make ROBLOX even better for our players.”

ROBLOX is Hiring

ROBLOX is hiring now. For more information, visit: jobs.ROBLOX.com

About ROBLOX

ROBLOX is one of the top-ranked kids gaming sites on the Internet. With over 5 million unique visitors each month, ROBLOX is unique among gaming sites because users are the architects of their own worlds. ROBLOX is a massively multi-player 3D game environment with tens of thousands of games that use physics to simulate the real world, and a virtual economy with millions of highly customized characters. Players on ROBLOX demonstrate incredible creativity limited only by their imagination, using core building components to create their own elaborate online games, social hangouts, and custom virtual items.

For more information, visit www.ROBLOX.com

Contacts

ROBLOX
Cara Porchia, 415-755-8523
press@roblox.com
Whitney Werth, 415-595-5662
press@roblox.com

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Contacts

ROBLOX
Cara Porchia, 415-755-8523
press@roblox.com
Whitney Werth, 415-595-5662
press@roblox.com