Everloop Introduces EverText, the First COPPA-Compliant SMS Tool for Kids Powered by Real-Time Privacy Protection and Monitoring Technology

Popular Kid Social Community Introduces Advanced New Features and EverGive, A Non-Profit Program Debuting with Exclusive, Limited Time Sticker in Support of Pencils of Promise Fundraising Challenge “Schools4All” Featuring Founder Adam Braun and Charity Supporter Justin Bieber

This Summer, Everloop Provides Kids a Secure Platform to Stay Informed, Keep in Touch with Friends, Create and Play

SAN FRANCISCO--()--Everloop, the online community where kids under 13 can connect, communicate and collaborate, today announces EverText, the first SMS integration offered by a social community platform that is compliant with the Children’s Online Privacy Protection Act (COPPA). Utilizing sophisticated privacy protection technologies, Everloop’s real-time moderated text messaging enables kids to securely stay in the loop by using mobile devices to broadcast updates to friends’ profiles or direct to their cell phones.

Similar to Everloop.com’s state-of-the-art security protocols for instant messaging, e-mail and site communications, the technology prevents distribution of personal information and the use of negative language, including bullying or cursing. Once a user opts-in to EverText, they can send updates to Everloop that will be seen by friends who have also opted-in on their profile page and from their mobile phones.

EverText extends the platform to keep the community in the loop with their friends simply and easily, even when away from a computer. “This summer, tweens will be able to connect while away from the computer and parents can feel good about letting kids use their cell phones,” says Hilary DeCesare, Everloop co-founder and CEO. “In addition to adding more content and experiences kids love, Everloop has partnered with Pencils of Promise for our EverGive launch. We’re excited to give our users an opportunity to make a difference for kids in the developing world and proudly showcase their support for an important cause.”

With a newly revamped interface, Everloop offers even more personalization features, from customized backgrounds and enhanced Web content creation tools to suggested loops based on users’ interests. Everloop has also expanded its browser-based game offerings in partnership with Mochi Media, the largest online network of games, providing popular titles such as Little Farm, Bloons2, Papa’s Burgeria and Pizzeria, Mumbo Jumbo, Hip and Pop, Crash The Robot and others.

EverGive, Everloop’s program that supports non-profits benefiting kids around the world, kicks off to raise funds for Pencils of Promise (PoP), an organization supported publicly by Justin Bieber, Desmond Tutu, Harvard Business School, among others. The program signifies Everloop’s shared commitment to giving back and is designed to help kids make a difference by supporting highlighted non-profits on a quarterly basis.

Today, Everloop introduces an exclusive virtual sticker featuring images of PoP founder Adam Braun alongside Justin Bieber to raise awareness for the organization’s fundraising challenge, Schools4All, which ends on June 30. Braun and Bieber will pay a personal visit to the challenge winner’s school. With more than 75 million children without access to education, PoP intends to change this by building sustainable schools in the developing world.

“In what started with just one pencil, PoP has created a movement that nurtures youth education and growth,” says Adam Braun. “We’re excited to work with an innovative social platform like Everloop that empowers kids to take action.”

Everloop’s unique social media experience is designed specifically for kids under 13. Through customized micro-social networks called “loops,” kids can enjoy communities of common interests (art, science, culture, reading, sports, fashion, etc.), creative applications, music, social games, videos, photos, animation, premium content e-storefront, user-generated content and other integrated online experiences.

For more information on Everloop, visit http://www.everloop.com/.

For more information on PoP, or Schools4All, visit www.pencilsofpromise.org or www.Schools4all.org.

About Everloop:

Everloop provides kids under 13 a free, safe space where they can connect with friends, play games, share pictures and music, send messages, discover new talents and learn. Everloop’s unique patent-pending “Looping” technology introduces state-of-the-art privacy protection and monitoring that guards young users against bullying, bad language, and sharing private information. Everloop partners with leading innovators to provide both tween-focused entertainment and educational activities. Kids get to be in the loop and parents get peace of mind. For more information visit http://www.everloop.com.

About Pencils of Promise:

Pencils of Promise builds schools in the developing world and trains young leaders to take action at home and abroad. For more information visit www.pencilsofpromise.org.

Contacts

Bender/Helper Impact
Maria Gonima / Melisa Rodriguez
310-473-4147
Maria_gonima@bhimpact.com / melisa_rodriguez@bhimpact.com

Release Summary

Kids' social network, Everloop, announces EverText, the first moderated SMS tool for kids ensuring real-time privacy. Site relaunches with EverGive, supporting Pencils of Promise feat. Justin Bieber.

Contacts

Bender/Helper Impact
Maria Gonima / Melisa Rodriguez
310-473-4147
Maria_gonima@bhimpact.com / melisa_rodriguez@bhimpact.com