Festival Fashion Inspires Outfit Competition on ASOS Fashion Finder

LONDON--(BUSINESS WIRE)--ASOS Fashion Finder launched their first consumer competition on 18^th May and in the first three weeks has received 5,000 entries. The first prize for the Create a Festival Outfit competition is a trip for two to the Ibiza Rocks Closing Party in September, which stimulated interest from both male and female customers. Entrants can choose fashion items from over fifty retailers in the Fashion Finder shop and combine these with their own graphics to create their festival fashion outfits. The Fashion Finder editorial pieces on Coachella Festival and the forth-coming Glastonbury Festival provide inspiration to competition entrants.

This user-generated content provides great insight into community-driven trends and a preview of what the most popular looks will be at this summer’s festivals. Many users were inspired by this season’s seventies influences, creating Boho inspired outfits with floating, sheer maxi skirts, trilby hats and fringed accessories.

Others have embraced the novelty trend, experimenting with bold colours, clashing prints, and over-the-top embellishment for fun and carefree festival looks.

From male customers, outfit submissions include those with a strong nautical influence, featuring Breton tops, rolled up chinos and navy blazers. There is more traditional male festival wear on show as well, from band print t-shirts to distressed denim.

Almost every outfit created includes the festival essentials - a hat, sunglasses, and Converse trainers or flat sandals. Others have given a nod to unpredictable weather with stylish wellington boots. Each entrant has put their combination together in unique and creative ways, making it a tough job for the judges to pick the winners next month.

About Fashion Finder:
ASOS Fashion Finder brings together the best fashion allowing you to shop from over 50 fashion stores in one destination. It also gives users inspiration from catwalk trends and the ability to browse outfits and looks created by the ASOS Fashion Finder community. Users can also personalise their own style portfolio comparing ideas with other fashion fans.

About ASOS
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer, offering over 40,000 branded and own label product lines across womenswear – including dresses, shoes, jewellery and beauty – and menswear, including jeans, shoes and shirts. 1,500 – 2,000 new product lines are being introduced each week. Aimed primarily at fashion forward 16 – 34 year olds, ASOS.com attracts over 11 million unique visitors a month and as at 31^st December 2010 had 4.8 million registered users and 1.9 million active customers. ASOS recently launched standalone websites in the US, France and Germany and delivers to 197 countries.