67 % of Women Have Felt Guilty about the Price of a Past Purchase, According to a New Survey by Eversave

30% have hidden a purchase in the trunk of their car until they could sneak it in the house

WAKEFIELD, Mass.--(BUSINESS WIRE)--A new survey conducted by Eversave, (www.eversave.com), one of the leading daily deal sites in the U.S., asked more than 500 women to reveal their shopping habits and successes when it came to buying both essential and non-essential items.

“I love how more and more women are being savvy when it comes to their shopping habits. Some people don’t realize how much money they could be saving each time they take a trip to the store”

Women go to great lengths to save money, with as many as 37 percent reporting they have saved $51-$100 while making purchases. The top ways they save:

• Using coupons and/or promo codes (93 percent)
• Shopping during sales (93 percent)
• Using daily deal sites (83 percent)
• Signing up to receive emails with coupons and savings from their favorite brands (80 percent)

Good deal or not, 67 percent of women have felt guilty about a purchase they made because of the price. Thirty percent admit to hiding a purchase in the trunk of their car until they can sneak it in the house undetected. Fifty-five percent of women have also thrown something out or donated an old item to make room for new purchases. On the other hand, 18 percent of women shop guilt-free regardless of price and when it comes to seeing great daily deals, 49 percent will buy the deal for themselves without hesitation.

“Watching for daily deals is a great way to save money and still be able to treat yourself to something nice – like a dinner out on the town, spa treatment or just plain old “me time,” said Jere Doyle, CEO of Prospectiv, which owns Eversave.

When it comes to coupons and daily deal vouchers, women use them on dining out (92 percent), grocery shopping (88 percent) and clothing and apparel (83 percent) most often.

“I love how more and more women are being savvy when it comes to their shopping habits. Some people don’t realize how much money they could be saving each time they take a trip to the store,” said Kim Julian, President of MyCityMommy.com, a group of women across the country who are dedicated to helping people save. “A couple of dollars here and there can add up to hundreds of dollars a year that can be saved. It’s not just about being frugal, it’s about shopping smart.”

About Eversave

Eversave offers local daily deals called “Saves” which offer great deals on fun things to do in and around cities including restaurants, spas, activities and more. Eversave launched local deals in Boston in Q2 2010.

Eversave’s local deals are currently available in Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; Chicago, IL; Columbus, OH; Indianapolis, IN; New York City, NY; Orlando, FL; Philadelphia, PA; Phoenix, AZ; Providence, RI; Seattle, WA; San Antonio, TX; Tampa, FL and Washington D.C. Consumers anywhere in the U.S. can also enjoy Eversave’s national daily deals from online merchants.

Eversave is owned by Prospectiv, an online performance marketing pioneer with an expertise in connecting women to brands.

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