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June 07, 2011 08:56 AM Eastern Daylight Time 

CSR LOCATION AND CONNECTIVITY SOLUTIONS POWER RENESAS ELECTRONICS’ AUTOMOTIVE INFOTAINMENT REFERENCE PLATFORM

Leading Automotive Application Processor Vendor Adopts CSR GPS, Bluetooth and Wi-Fi Solutions for Best-in-Class Capabilities

CAMBRIDGE, England & SAN JOSE, Calif.--(BUSINESS WIRE)--CSR plc. (LSE:CSR) today announced that its automotive-qualified location and connectivity hardware and software have been adopted by Renesas Electronics Corporation for use in its automotive infotainment reference platform. Renesas Electronics is relying on these CSR solutions to enable the reference platform to deliver best-in-class location and connectivity capabilities and to help automotive Tier-1 suppliers, OEMs and third-party software solution providers ease their development efforts and accelerate their time to market.

“We are extremely pleased with the level of support we have received from CSR in our efforts to create a world-class, future-proof reference platform that focuses on enhancing the consumer experience with innovative technologies.”

The Renesas Electronics automotive infotainment reference platform integrates several CSR hardware and software products:

- CSR SiRFstarIV GSD4e-9500 AEC-100-qualified GPS engine

- CSR8311 AEC-100-qualified Bluetooth connectivity solution

- CSR6000 AEC-100-qualified Wi-Fi connectivity solution

- CSR SiRFDRive turn-key dead-reckoning solution

- CSR aptX audio codec for Bluetooth high-fidelity, low-latency stereo

- CSR Synergy integrated host software

“The CSR and SiRFstar names are virtually synonymous with Bluetooth, Wi-Fi and GPS solutions in the automotive market, and their technology leadership in delivering innovations such as active jammer removal for GPS, Wi-Fi Direct™, Bluetooth low energy and Wideband Speech will help our customers deliver market leading products,” said Amrit Vivekanand, Director of Business Development, Automotive Business Unit, Renesas Electronics America, Inc. “We are extremely pleased with the level of support we have received from CSR in our efforts to create a world-class, future-proof reference platform that focuses on enhancing the consumer experience with innovative technologies.”

The Renesas Electronics system-on-chip product incorporates ARM Cortex™ application processor technology introduced as the Renesas-Car, or “R-Car” series. The reference platform is designed for software development and “proof of concept” design, with two ARM Cortex-A9 cores, a total of 2500 MIPS at 533 MHz, an SGX 530 2D/3D graphics engine and a host of automotive peripherals, such as CAN, USB, I2C and SDIO port interfaces. The platform is based on the Linux Genivi OS, and demonstrates all the key features of a complete in-vehicle infotainment platform, such as a rich graphical user interface with support for Internet connectivity and advanced graphics demos, a media player, Bluetooth and Wi-Fi connectivity, voice recognition, GPS with associated navigation and location-based applications and a full range of AM, FM and HD radios.

The GSD4e-9500 brings to the automotive industry a market-proven product that has been highly successful in the consumer and handset markets and that is now available for the first time as an AEC-Q100 qualified device. Together with the CSR8311 Bluetooth and CSR6000 standalone Wi-Fi connectivity devices, the GSD4e-9500 completes an auto-qualified location and connectivity triumvirate of high-performance platform solutions for the automotive market. (Editors Note: Please see accompanying press release for more information on the SiRFstarIV GSD4e-9500, also announced today.)

“CSR is pleased to be able to continue our long relationship with Renesas Electronics by supporting their latest initiative to develop a best-in-class reference design that demonstrates the capabilities of the Renesas application processor and their partner solutions and helps OEMs develop specific products as quickly and cost-effectively as possible,” said Lars Boeryd, director of automotive marketing at CSR. “Of course, we also appreciate the endorsement of our portfolio of automotive hardware and software solutions by one of the world’s leading automotive application processor vendors, and we look forward to further strengthening our relationship.”

The auto-qualified CSR8311 is the first device of its kind to deliver Bluetooth low energy and Wideband Speech (also called HD voice) capabilities to the automotive market. Its HD voice capability not only greatly improves in-vehicle, hands-free voice quality, but also boosts the performance of the voice dialing feature found on most of today’s mobile phones. The CSR8311 also offers auto makers a complementary platform for their existing proprietary keyless entry technologies that opens the door to a growing number of interesting consumer applications on the horizon enabled by Bluetooth low energy technology, and addresses the growing rear seat entertainment market.

The CSR6000 is the world’s first fully automotive-qualified, standalone Wi-Fi solution, and offers the lowest risk and most cost-effective way to add Wi-Fi to existing automotive designs. The CSR6000 supports the IEEE 802.11b.g.n standards and offers Wi-Fi Client, Wi-Fi Access Point and Bluetooth v3.0+HS capabilities.

The SiRFstarIV GSD4e-9500, CSR8311, CSR6000 and other CSR automotive location and connectivity hardware and software solutions will be on display in booth 26 at the upcoming Telematics Detroit 2011conference and exhibition being held June 8-9, 2011 at the Suburban Collection Showplace in Novi, MI.

About CSR

CSR is a leading global provider of personal wireless technology, including Bluetooth, GPS, FM and Wi-Fi, to industry leaders in consumer electronics, mobile handsets and the automotive industry. Its technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras and mobile gaming, plus a wide range of personal and commercial tracking applications. CSR is headquartered in Cambridge, UK, and has offices in Europe, Asia and North America. More information can be found at www.csr.com or follow CSR on Twitter at twitter.com/CSR_plc

# # #

FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s location and connectivity hardware and software products for automotive applications, and their performance characteristics in Renesas Electronics Corporation platforms, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘to help,' 'will help,' 'accelerate,' 'virtually,' enhancing,' 'designed for,' 'offers,' and other similar expressions regarding the performance characteristics of CSR’s location and connectivity hardware and software products for automotive applications, and their performance characteristics in Renesas Electronics Corporation platforms, and related products. Any future release of CSR’s location and connectivity hardware and software products for automotive applications, and their Renesas Electronics Corporation platforms, or related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Contacts

For more information contact:
US:
Lori Evans
Evans Public Relations
+1 (650) 200-5891
lori@evanspublicrelations.com
or
UK:
Chris King/ Alex Perryman
EML Wildfire
+44 (0)20 8408-8000
csr@emlwildfire.com

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