ClickFox Triples Sales Team to Address Emerging Experience Analytics Market

ATLANTA--(BUSINESS WIRE)--ClickFox, the emerging leader in a new breed of customer experience analytics (CEA) software and solutions, today announced that it has created a team of top sales talent from software giants Oracle, SAP, IBM, Salesforce.com and others to address the growing need among the Fortune 500 for better customer intelligence tools to improve service and streamline business.

“Big data: The next frontier for innovation, competition, and productivity”

The new hires, attracted to the ClickFox solution and market opportunity over the past six months, comprise a powerful direct sales team to help clients analyze and solve the growing challenges in an increasingly complex customer experience environment. Unlike business intelligence tools, ClickFox links disjointed, cross-channel data to fully understand and analyze customer behavior in a holistic view.

“Most big companies unfortunately are observing their customers through ‘business intelligence’ or analytics silos -- web experience, store experience, phone calls, etc, all separately. But their customers buy, rate, and leave based on the collection of their experiences across all those channels combined,” said Sefton Cohen, VP of worldwide sales at ClickFox. “The limited view leads managers to flawed decisions, wasted investments and worst of all, unhappy customers. ClickFox is changing all that by providing something unprecedented -- a full 360 degree view, along with ‘instant playback,’ so managers can quickly see every single factor in a customer experience with their company.”

According to the 2009 IBM Business Analytics and Optimization for the Intelligent Enterprise Study, one in three business leaders frequently make decisions without the information they need. Half don’t have access to the information they need to do their jobs. Additional studies echo the need for experience analytics:

By 2018 there will be a shortage of 140-190K deep analytics positions and 1.5 million managers and analysts to handle all the data we are generating – McKinsey Global Institute, “Big data: The next frontier for innovation, competition, and productivity,” May 2011
Companies that excel at finance efficiency and have more mature business analytics and optimization outperform their peers, with 49 percent higher revenue growth, 20 times more profit growth and 30 percent higher return on invested capital – IBM’s "Bringing Smarter Computing to Big Data”

ClickFox software today is analyzing an estimated billion interactions a month for 400 million customer accounts. ClickFox clients are improving loyalty, raising revenue, cutting costs, enhancing their reputations, driving business strategy, and better predicting future needs – all with breakthrough speed and scalability, and with rapid deployment.

Working with ClickFox, Fortune 500 leaders collectively have added more than $1 billion to their bottom lines across the financial services, telecom, cable, utility, and insurance industries.

ABOUT CLICKFOX

ClickFox is the defining leader of customer experience analytics (CEA) software and solutions. Transcending a limited single channel view, ClickFox CEA patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions—from IVR, retail, web, and email to agent CRM desktops, handheld devices, and interactive kiosks—delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation’s largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability.

Additional ClickFox information is available at http://www.clickfox.com and on the ClickFox Customer Experience Analytics Blog at http://www.clickfox.com/blog. Join the team on Twitter, Facebook and LinkedIn.