Ebates Reports Online Shoppers Spend More on Dad Than Mom

Leader in online cash back shopping celebrates dad with special Father's Day sale and ranks states on how much they spend on dad

SAN FRANCISCO--(BUSINESS WIRE)--Ebates®, the pioneer and leader in online cash back shopping, found that online shoppers spend more on dad than mom. On average, Americans spent an average of $144 on dad last year, compared to just $82 dollars spent on mom last month for Mother’s Day.

“Whether you are getting your dad a pricey item or a more budget-friendly present, you can make him proud by being a smart shopper and getting cash back through Ebates”

The findings come with today’s announcement of Ebates’ Father’s Day sale. Shoppers can earn up to double cash back on all of dad’s favorite stores including: Brookstone, Eddie Bauer, The Home Depot, HSN, JCPenney, Land’s End, Lenovo, and Omaha Steaks.

“According to last year's sales through Ebates.com, computers and technology beat out any other gift idea for dads, said Kevin H. Johnson, CEO of Ebates. “Home improvement items and tools came in a close second, and these big-ticket purchases account for the higher amounts spent on dads versus moms.”

“We are expecting the number one gift this year to be consumer electronics like e-readers, tablets, and smart phones,” said Johnson. "Whether you are getting your dad a pricey item or a more budget-friendly present, you can make him proud by being a smart shopper and getting cash back through Ebates,” he added.

So which state spends the most on dad? According to Ebates, shoppers in Delaware spent the most on dad during the month of June 2010 for Father’s Day. Shoppers there spent an average of $491. Georgia, Oregon, Nevada, and Wyoming rounded out the top 5. And shoppers in Maine spent the least, averaging $30 dollars.

After comparing the figures, Ebates found that more money was spent on dad than on mom. According to the average amount spent in each state for Mother’s Day, Oregon came in first, averaging $137. North Dakota came in second, followed by Maryland, Kansas, and New York. The shoppers who spent the least on Mother’s Day were in the state of Alabama, averaging $56 dollars.

This special Father’s Day promotion runs through June 19.

2010 Father’s Day Top 5		2010 Mother’s Day Top 5
State	Avg. Order Amount	State	Avg. Order Amount
Delaware	$491	Oregon	$137
Georgia	$417	North Dakota	$107
Oregon	$364	Maryland	$104
Nevada	$230	Kansas	$100
Wyoming	$227	New York	$96

About Ebates®

Over 1,200 online stores have joined the roster of retailers that offer cash back, special deals including free shipping, and over 5000 coupons to members of Ebates.com. The free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make; paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free: no rebate forms to fill out and no points or miles to redeem, the site supports a strong community of savvy shoppers across the country and around the world.