Adobe Kicks Off Registration for MAX 2011

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced that designers, developers and business leaders can now register for MAX 2011 and sign up for sessions. The annual conference will bring together thousands of innovators across industries to celebrate, explore and shape the next generation of digital experiences spanning multiple device platforms. This year’s event is at the Los Angeles Convention Center from Oct. 1-5. MAX 2011 attendees will immerse themselves in up to five days of informative sessions, interactive labs and numerous networking opportunities focused on the technologies, techniques and inspiring work driving innovative digital experiences.

Keynotes featuring Adobe Chief Technology Officer Kevin Lynch, along with other Adobe experts and special guests, will explore the latest trends impacting how digital content is created, managed and optimized across desktops, smartphones, tablets and TVs. Additionally, MAX 2011 will include sneak peeks of unreleased Adobe technologies, a community pavilion with customer and partner exhibits, opportunities for attendees to connect with Adobe product teams, and the always-popular MAX Bash.

MAX – Where Technology and Artistry Converge

Based on survey responses, 94 percent of MAX 2010 attendees had a positive experience, rating the overall event as above average to excellent, with 97 percent of last year’s attendees saying they would recommend MAX to their peers.

MAX 2011 will feature three tracks encompassing more than 300 sessions and hands-on labs about topics ranging from creating applications for mobile devices to cross-platform content creation and HTML5 development to online 3D game design and cloud computing.

The Design track will offer the skills needed to express ideas with precision and ease; work fluidly across media; and produce exceptional results in print, Web, interactive, and mobile design.
This year’s Develop track keeps pace with the most innovative tools and methods powering the future of Web and Internet applications.
The Envision track will provide insight into the Adobe technology roadmap and highlight best practices and strategies for building more engaging experiences across various screens and devices.

MAX 2011 is also bringing back several courses and labs based on their popularity:

Bring Your Own Device (BYOD) Labs, a unique format that lets you learn on your own device, whether it be a laptop, tablet or other mobile device.
CS5.5@MAX bundle, a program for creative designers and developers who want to create content that can be easily deployed across screens of all sizes — everything from mobile devices to set top boxes.
LiveCycle@MAX bundle, a technical course introducing Adobe enterprise solutions focused on customer experience management (CEM) and document services.
Russell Brown@MAX, a three-day, hands-on course designed for art directors, designers, illustrators and photographers to learn advanced imaging tips and techniques to use with Adobe® Photoshop® CS5 and Adobe InDesign® CS5.5.

Quote

Kevin Lynch, chief technology officer, Adobe

"The technology industry is in the midst of rapid innovation – spurred by the phenomenal adoption rate of smartphones and tablets and the exciting potential of touch computing that they have unlocked. At MAX, designers, developers and industry experts converge to share and become inspired, while acquiring the tools and knowledge to help shape the future of digital expression."

Register Now

Don’t miss out on MAX 2011! Take advantage of early bird pricing by registering before Sunday, July 31. Visit the MAX registration and MAX travel pages for more information about other special discounts and group passes.

New This Year – Adobe Digital Enterprise Summit

Also being held in conjunction with MAX 2011 is the first Adobe Digital Enterprise Summit, taking place Oct. 3-4 at the JW Marriott Los Angeles at L.A. LIVE. Designed for business decision-makers, technology leaders and marketing professionals, the Digital Enterprise Summit will help attendees discover how to create differentiated experiences that deepen customer relationships and extend brand value for their organizations. Attendees will hear from industry thought leaders, Adobe experts and solution partners on the latest technology advancements for Customer Experience Management, gain insights on the future of optimizing customer experiences across all digital channels, as well as get a sneak peek of new Adobe enterprise solutions. For more information and to register for event updates, visit the Adobe Digital Enterprise Summit site.

MAX Awards 2011

The call-for-entries is now open for the MAX Awards, a global awards program honoring the best uses of Adobe software for creating high-impact applications in the following categories: Advertising and Branding, Digital Publishing, Enterprise, and Entertainment. Submissions are due no later than Friday, July 29 at noon (Pacific Time). Online voting will open one week prior to MAX, and the category winners will be announced live at the MAX Awards ceremony on Oct. 5 at the Nokia Theatre. To check out last year’s winners and finalists, visit the MAX Awards 2010 Gallery.

Exhibits and Sponsorships

For information on sponsorships and promotional opportunities at MAX 2011, visit the sponsorship page.

Helpful Links

MAX 2011 Social Media Channels

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

©2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, InDesign, LiveCycle, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward-looking statements.

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