Fluidic Energy Announces Bruce Sohn as CEO

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Fluidic Energy announced today that Bruce Sohn has joined the company as Chief Executive Officer.

“We are excited that Bruce has decided to join Fluidic. His management style fits well with our company culture and his proven leadership skills and experience in high-growth tech companies are a perfect fit as we transition to the next stage of our growth.”

Mr. Sohn brings a wealth of experience in growing technology companies, including 24 years at Intel and most recently as the President of First Solar. Intel and First Solar both realized substantial growth during his tenure at each company.

In welcoming Mr. Sohn to Fluidic, Lee Scott, Fluidic's Chairman, commented, “We are excited that Bruce has decided to join Fluidic. His management style fits well with our company culture and his proven leadership skills and experience in high-growth tech companies are a perfect fit as we transition to the next stage of our growth.”

“I am very excited to be joining Fluidic. Fluidic has developed a breakthrough technology that will set the benchmark for clean, affordable, safe and sustainable energy storage,” said Mr. Sohn.

Mr. Sohn assumed his duties as CEO and joined the Board of Directors on June 1, 2011. He will be succeeding Chuck Ensign, who will remain on the Board and continue to remain actively involved with Fluidic as CMO. Cody Friesen will become President and CTO as part of the transition.

About Fluidic Energy

Fluidic, Inc. (Fluidic Energy) is dedicated to the development and commercialization of high-performance, cost-effective, clean and sustainable energy storage products. The company has developed a breakthrough rechargeable metal-air battery, which contains high energy metals and utilizes free atmospheric oxygen to store large amounts of energy at a low cost and in a safe and sustainable manner. A spin-out of Arizona State University, Fluidic Energy’s innovative storage approach will transform the way electricity is generated, delivered and consumed. Potential applications for Fluidic Energy products include back-up power, diesel generator replacement, electric grid optimization and renewable energy integration.