Research and Markets: The People's Supermarket Case Study: Attracting Experiential Consumers with an Authentic Ethical Positioning

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/a80458/the_peoples_super) has announced the addition of the "The People's Supermarket Case Study: Attracting Experiential Consumers with an Authentic Ethical Positioning" company profile to their offering.

“The People's Supermarket Case Study: Attracting Experiential Consumers with an Authentic Ethical Positioning”

Following the growth of the food co-operative movement in the US, a new co-operative supermarket has opened in London in 2010. The People's Supermarket is based on many of the concepts and principles of the US movement, but uses cutting-edge branding and social media engagement to attract shoppers who are keen for a differentiated retail experience.

Features and benefits:

• Grow sales of CPG products by understanding how ethical principles can be harnessed in the retail market.
• Stimulate ideation and invigorate brands by learning how consumers feel about ethical issues and sustainability.
• Gain a competitive edge in the market by uncovering global consumer, product and market trends pertaining to consumer habits in this space.

Highlights:

• The majority of global consumers surveyed agree it is important to buy socially responsible products, although a lower proportion of consumers are actually altering their own purchasing habits to include such items.
• Most consumers accept a flexible/inconsistent approach to embracing ethical consumerism with the recognition that there are many factors shaping what they require.
• Across all consumers, quality is significantly more influential in shaping grocery store choices than ethical or sustainability benefits.

Your key questions answered:

• How can the rise in consumer demand for ethical and sustainable products be best harnessed in the retail market?
• How does ethicality and sustainability rank against other factors important in the consumer purchase decision hierarchy?
• What kind of profitability do ethical and sustainable products generate, high or low?

For more information visit http://www.researchandmarkets.com/research/a80458/the_peoples_super

Source: Datamonitor