Icynene Insulation Positioned to Reach More Canadian Markets

Spray Foam Products Now Sold Through Building Materials Supplier, WSB Titan

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Icynene strengthens its position in the Canadian marketplace by naming WSB Titan a Distributor of its spray foam insulation products in Ontario and Western Canada. WSB Titan will distribute the Icynene spray foam products through its divisions, Watson Building Materials, of Ontario, and Shoemaker Drywall Supplies (SDS), of Western Canada.

“WSB Titan looks forward to bridging logistical challenges to the end user and making Icynene spray foam insulation available wherever and whenever our customers require. We strongly believe this will help grow Icynene’s already impressive market reach and impact.”

Icynene’s new alliance with WSB Titan, Canada’s largest independently owned Gypsum Supply Dealer, will help the Company achieve its objective of building and strengthening relationships with key stakeholders in the design and construction market. “Icynene is excited to be working with WSB Titan, a very reputable organization in the building industry. This synergy allows Icynene to deliver added value to Builders, Contractors, Architects, and all stakeholders in the spray foam business because it delivers a more streamlined solution for these professionals. It will also increase the accessibility of Icynene’s spray foam products within new territories,” explains Alison Scott Bull, Icynene’s Vice-President of Sales in Canada.

Icynene will expand WSB Titan’s range of building products to provide their customers with the ever increasing need for superior building envelope solutions. In addition to Icynene’s insulation products that deliver up to 50% energy savings, WSB Titan’s product line also includes drywall, steel studs and roofing, to name a few.

“Having witnessed rapid growth of the spray foam industry over the past few years, coupled with a great need for energy savings that is being driven by code change and consumer choice, WSB Titan, as a leader in the sale of insulation products in Canada, felt it necessary to add the Icynene product line to our offering.” Ryan Shoemaker, a partner in WSB Titan, continues, “WSB Titan looks forward to bridging logistical challenges to the end user and making Icynene spray foam insulation available wherever and whenever our customers require. We strongly believe this will help grow Icynene’s already impressive market reach and impact.”

For more information about Icynene spray foam insulation products, visit www.Icynene.com.

For more information about WSB Titan/Watson Building Supplies/Shoemaker Drywall Supplies, visit www.wsbtitan.com.

About Icynene Inc.

For 25 years, Icynene has helped build more energy efficient homes and buildings. Icynene’s portfolio of high-performance light and medium density solutions are both insulation and air barrier materials for improved air quality and reduced energy costs, making them the right choice for builders, designers and homeowners.

About WSB Titan

WSB Titan (Titan) is a leading national supplier of quality building materials, including but not limited to drywall, steel, insulation, and roofing products and accessories.

Titan is able to offer industry leading service with over 235 service vehicles and facilities in 23 locations throughout Canada. With our offering we have a technology platform that is second to none which enables on line ordering, purchase order matching, as well as many other leading edge services that continue to expand each day.

Formed Jan 1, 2009 by way of merger between 3 of Canada’s leading regional building supply dealers, Shoemaker Drywall Supplies, Watson Building Supplies, and the Beauchesne Group of Companies Titan became the largest privately held Gypsum and insulation distributor in Canada.

At the local level, Titan continues to rely on the brand equity and customer awareness of it regional brands (Shoemaker Drywall Supplies, Watsons Building Supplies, Beauchesne Group) but at the corporate level, work as one entity, adopting best practices, and an ever expanding pool of the youngest and brightest minds in the industry.

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