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http://www.adotube.com
May 24, 2011 09:47 AM Eastern Daylight Time 

AdoTube Hires Agency Veteran Brian Mandelbaum as Vice President of Platform Development

Mandelbaum to oversee development of AdoTube’s buy-side video advertising management platform

NEW YORK--(BUSINESS WIRE)--AdoTube, a leader in the online video advertising space, announced today that Brian Mandelbaum has joined as Vice President of Platform Development. He will be based out of the Chicago office.

“His experience building and evaluating technologies and DSPs from the agency perspective coupled with his enthusiasm for video will further power AdoTube’s ability to provide best-of-breed video solutions to the advertising community.”

With over 10 years of digital media and creative innovation experience, Mandelbaum will spearhead the expansion of AdoTube’s video advertising management platform, helping streamline the video buying process for agencies and advertisers, architect true multi-screen support and provide continued education to media buyers about opportunities within the digital video space.

“We are excited to have Brian join our team to help shape our video management platform,” said Joshua Winograd, Chief Revenue Officer. “His experience building and evaluating technologies and DSPs from the agency perspective coupled with his enthusiasm for video will further power AdoTube’s ability to provide best-of-breed video solutions to the advertising community.”

Mandelbaum most recently served as Vice President, Director of Innovation and Digital Strategy at Cramer-Krasselt/Chicago. His expertise in media strategy, mobile and location-based innovation, creative activation, demand-side platforms and social media has helped create technologies that solve problems experienced by top-tier advertisers. Most notably, he developed and launched a real-time search and display bidding platform that increased revenue for clients such as TransUnion and AirTran Airways.

“AdoTube is a leader in online video advertising and an ideal organization to provide the technology, innovation and education the digital video space needs. I am excited about the current and potential growth of video advertising and look forward to bringing my own knowledge and experience to the table,” said Brian Mandelbaum, VP of Platform Development.

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California, Chicago and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

Contacts

The Fortex Group
Adam Wright, 212-203-0595
adam@fortexgroup.com

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