Go Daddy Girl ‘Driving’ On & Off Indianapolis 500 Track

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Indianapolis 500 television viewers are in for a special treat this year. It’s the 100^th anniversary of the Indianapolis 500. Go Daddy is sponsoring the broadcast for a fifth consecutive year. Danica Patrick is driving the Go Daddy No. 7 … starting in the middle of the ninth row after an exciting “Bump Day” qualifying drama. And while some speculate about what Danica Patrick’s driving future may be … one thing is for sure, the Go Daddy Girl will be driving Internet traffic with her new GoDaddy-esque TV commercial set to debut during the classic race broadcast on ABC TV this Sunday.

“This ad starts in a garage and ends up … well, it’s safe to say it puts Danica in an environment few people have ever seen her in.”

Go Daddy, the world’s largest Web host provider and domain name registrar, is known for its risqué commercials featuring racing’s most popular female driver. A recent example is The Contract, which featured Danica and drove more Web traffic than any Go Daddy commercial in Super Bowl history.

The storyline for the new Go Daddy commercial, to be unveiled during the Indianapolis 500 broadcast, picks up where The Contract leaves off. The Go Daddy Girl is faced with performing an edgy script proposed by her compromising agent in the ad titled Pitches. There will also be an online continuation of the story at www.GoDaddy.com where viewers can “see what happens next” in the Internet Only version.

“This commercial is fun, edgy and slightly inappropriate – it’s about as GoDaddy-esque as it gets,” said Go Daddy CEO and Founder Bob Parsons, who is the architect of the company’s edgy and incredibly effective advertising campaigns. “This ad starts in a garage and ends up … well, it’s safe to say it puts Danica in an environment few people have ever seen her in.”

Parsons tapped Danica to join Go Daddy back in 2006, after seeing her make history as the first woman to lead at the Indianapolis 500. As a Go Daddy Girl, Danica later became the first woman to win an IndyCar race. At last year’s Indy 500, Parsons stood in Danica’s Andretti Autosport pit box the entire race and was there to hug her as she jumped out of the car to celebrate her come-from-behind 6^th place finish.

“Bob was my good luck charm at last year’s Indy,” Danica smiled. “As far as my new Go Daddy commercial goes, viewers are going to be guaranteed a 'sweet ride' and that’s all I’m going to reveal. You’ll just have to tune in to ABC TV and then check out GoDaddy.com Sunday!”

Watch “The Indianapolis 500 broadcast presented by GoDaddy.com” Sunday. Live coverage begins at noon ET on ABC TV.

To see the Internet Only version of Danica’s new commercial, visit www.GoDaddy.com on race day.

To see some of Danica’s other Go Daddy Girl commercials, visit www.GoDaddy.com/Danica.

To learn more about getting online easily and affordably, visit www.GoDaddy.com.

Follow & Friend Go Daddy on Twitter & Facebook.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 48 million domain names under management. Go Daddy registers, renews or transfers more than one domain name every second of every day. GoDaddy.com is the world’s largest Web hosting provider and is the world's No. 1 domain name registrar according to Name Intelligence, Inc. In 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.