Intermec and SEDNA Sign Distributorship Agreement

ISTANBUL--(BUSINESS WIRE)--Intermec (NYSE:IN) has entered into a distribution agreement with SEDNA, a leading distributor of AIDC (Automatic Identification and Data Capture) and RFID (Radio Frequency Identification) products. The agreement, which covers distribution of Intermec products in Turkey, will be formalised at a signing ceremony on May 25^th at the Grand Hyatt Hotel in Istanbul. The new relationship will strengthen Intermec’s distribution channel and provide increased market coverage in Turkey for Intermec’s solutions.

“Turkey represents a great market opportunity for our business and the Intermec team is excited about working with SEDNA and its partner base”

Established in 2006, SEDNA has become a key Value Added Distributor of AIDC, POS and RFID products in their market. “SEDNA is delighted to sign this agreement and to become an Intermec distributor,” said Daron Ermen, Managing Director of SEDNA. “This is a prestigious milestone for us, and with our strong network of over 1,500 reseller partners we are sure that this will strengthen our market position. Last year was very successful for SEDNA and we are really optimistic about what this relationship will bring us both in 2011 and beyond.”

“Turkey represents a great market opportunity for our business and the Intermec team is excited about working with SEDNA and its partner base,” said Erdwin van Turenhout, Country Manager Eastern Europe & Med. Intermec. “SEDNA only sells to reseller partners, the majority of which are leading system integrators, solution providers and software companies and provides them with a range of value-added services including technical training, application seminars, workshops, hardware support, project management, business development and consultancy.”

“Intermec continues to strengthen our distribution relationships and adding SEDNA to our well established PartnerNet Program will enable us to extend our channel reach in Turkey,” said Steve Hawkins, EMEA Distribution Manager at Intermec. “We work with selected, industry-leading distributors that represent our solutions effectively and help customers be more efficient and effective at transforming business processes. SEDNA’s strong market position and expertise in the AIDC businesses combined with their proven history of supporting their partner’s will make them a core member of the Intermec PartnerNet community.”

About SEDNA

SEDNA Distribution is a regional distributor for Automatic Identification, Data Collection and Mobility products. The business model of SEDNA Distribution is value added distribution of Automatic Identification, Data Collection and Mobility products which differentiate SEDNA from traditional wholesalers and box movers. SEDNA sells only to reseller partners, the majority of which are leading system integrators, solution providers and software companies by providing them numerous value added services like technical training, application seminars, workshops, hardware support, project management, business development and consultancy.

About Intermec

Intermec Inc. (NYSE:IN) develops and integrates products, services and technologies that identify, track and manage supply chain assets and information. Core technologies include rugged mobile computing and data collection systems, bar code printers, label media, and RFID. The company’s products and services are used by customers in many industries worldwide to improve the productivity, quality and responsiveness of business operations. For more information about Intermec, visit www.intermec.com or call 800-347-2636.

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