Arrow Fastener Wins North American Retail Hardware Association Award for its T50 R.E.D.™ Professional Manual Staple Gun and 1” (25mm) Brad Nail Gun

SADDLE BROOK, N.J.--(BUSINESS WIRE)--Arrow Fastener Company, LLC, a leading manufacturer of manual and electric staple and brad nail fastening tools for the professional building trades and do-it-yourself markets, won a gold award from the North American Retail Hardware Association (NRHA) at the National Hardware Show in Las Vegas, May 10-12, 2011. The award recognized the outstanding packaging and merchandising for Arrow Fastener’s T50 R.E.D.™ professional manual staple gun and 1” brad nail gun.

“We are pleased and excited to receive this award for innovation in packaging. Our ‘Try Me’ packaging initiative, developed in close partnership with thesalesfactory, reflects the reinvigorated innovation focus at Arrow and our continued commitment to growing the category with consumer-centric solutions.”

The T50 R.E.D.™ staple gun is one of four new innovations in Arrow Fastener’s new R.E.D.™ product line, which is an acronym for “Reliable. Ergonomic. Durable.” The T50 R.E.D.™ is one of only two manual tackers capable of firing a 1” brad nail. It also offers up to 60 percent more power than the classic Arrow T50^® staple gun and is easier to squeeze which results in less fatigue so you can keep working longer.

The T50 R.E.D.™ packaging was designed to give professionals and DIYers the ability to squeeze the handle on the tool with the product still in the package so they can compare the ergonomic feel of the T50 R.E.D.™ to other products right in the store when they’re making the purchasing decision.

Bill Sokol, Vice President of Marketing for Arrow Fastener, said, “We are pleased and excited to receive this award for innovation in packaging. Our ‘Try Me’ packaging initiative, developed in close partnership with thesalesfactory, reflects the reinvigorated innovation focus at Arrow and our continued commitment to growing the category with consumer-centric solutions.”

Arrow Fastener also received two Honorable Mention awards from the NRHA for the packaging of their JT27™ Light Duty Staple Gun and T50^® Heavy Duty Staple Gun.

About Arrow Fastener (www.arrowfastener.com)

Arrow Fastener Company, LLC is a leading manufacturer of manual and electric staple and nail guns, glue and rivet tools which are sold to consumers and commercial contractors, primarily through home centers, mass merchants and specialized retailers. Founded in 1929, Arrow Fastener was acquired by Masco Corporation (NYSE: MAS) in 1999. For more than five decades, the T50^® staple gun has been the industry standard, as the world’s best selling staple gun. Today, Arrow Fastener is a trusted supplier of reliable, innovative and affordable products for the building trade professional and do-it-yourselfer.

About Masco Corporation

Masco Corporation (NYSE: MAS), parent company of Arrow Fastener, is one of the world’s largest manufacturers of brand-name consumer products for the home and family, including Behr^® paint, Delta^® and Hansgrohe^® faucets, bath and shower fixtures, KraftMaid^® and Merillat^® cabinets, Milgard^® windows and doors and Verve™ lighting systems. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. Visit www.masco.com for more information on the Masco family of brands.

About thesalesfactory (www.salesfactory.com)

thesalesfactory is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom-line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit www.salesfactory.com or call 336.333.0007.

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