Media Alert: Lady Gaga and Zynga Partnership Program Launches: GagaVille Now Live in FarmVille

Celebrate Lady Gaga’s Upcoming Album “Born This Way” With Exclusive Access to Songs in GagaVille Farm, $25 Zynga Game Cards with Free Album, Words With Friends “Words with Gaga” Sweepstakes, and Limited Edition Virtual Items in RewardVille

SAN FRANCISCO--()--Zynga:

WHO
Zynga, the world’s largest social game developer with more than 250 million monthly active players, and Lady Gaga, Grammy award-winning artist who has sold more than 10 million albums worldwide, have teamed up to give fans a first listen to Lady Gaga’s music from her new album before it hits stores, and to connect with the pop icon like never before.

WHAT
Lady Gaga joins Zynga to bring players and little monsters a chance to connect with the pop culture icon and celebrate her new album “Born This Way,” in playful new ways, including:

  • GagaVille – a neighboring farm in FarmVille, inspired by Lady Gaga’s new album “Born This Way” where players get exclusive access to songs before the album is released to the world on May 23.
  • $25 Zynga Game Cards – players who purchase $25 Zynga Game Cards through Best Buy stores and online (US and Canada) through June 11 get a free download of the full “Born This Way” album with exclusive bonus tracks, a limited edition virtual unicorn and a chance to win a day “On the Set with Gaga,” where seven lucky little monsters will win a day on the set of Lady Gaga’s next music video shoot.
  • Words With Friends “Words with Gaga” Sweepstakes – beginning today, if players play the special Gaga word of the day on the free version of Words With Friends, they will be entered to win prizes, including tickets to a concert on Lady Gaga’s next tour and a signed copy of “Born this Way.”
  • RewardVille – limited edition Gaga-inspired virtual items across 10 Zynga games.

WHEN
The program launched today and is currently available at www.zynga.com/ladygaga.

IMAGES, BROLL AND MORE INFORMATION
Broll, screen shots and additional information is available for download here:
For more information: www.zynga.com/ladygaga

Contacts

Zynga
Lisa Chan, 415-706-1834
lchan@zynga.com

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Contacts

Zynga
Lisa Chan, 415-706-1834
lchan@zynga.com