The First 100 Watt-Equivalent LED Bulb Shines at 2011 LIGHTFAIR

Switch Lighting™ unveils the first true 100 watt equivalent A19 LED replacement bulb to replace incandescent bulbs

SAN JOSE, Calif.--(BUSINESS WIRE)--Switch Lighting, the only company with the closest alternative to incandescent-quality light, announced the first ever 100 watt-equivalent LED bulb. The bulb is being unveiled at the 2011 LIGHTFAIR International Trade Show in Philadelphia during May 17 – 19^th. Using their “City of Light”™ technology, the bulb creates a self-cooling environment inside, allowing maximum brightness with fewer LEDs. This is the brightest LED replacement bulb available and Switch is the only company with this innovative technology.

“When the bulbs are returned, they could become part of a bicycle, or could be returned to the biosphere to become fertilizer.”

“Nobody in the LED space can produce this incandescent-quality light. The brightest LED you can see on the shelf is a 60 watt-equivalent. We announced our 75 watt-equivalent last month, now we’re announcing the 100 watt equivalent,” said Boris Lipkin, CEO of Switch Lighting.

Switch will conduct live demonstrations of their 100W LED replacement bulb at their booth on the LIGHTFAIR trade show floor. They will also show their 75W and 60W equivalent bulbs. All of their bulbs offer incandescent quality light, are dimmable, and can be used in any direction.

“We will be showing a 100 watt equivalent A19 lamp that produces 1700 lumens in neutral white—the same beautiful white color as halogen track lighting,” said Brett Sharenow, Switch Lighting’s Chief Strategy Officer. “We will offer a warm white version of the 100W equivalent bulb in mid- to late-2012,” added Sharenow.

The Switch bulb designs are inspired by the Cradle to Cradle™ principals. All parts and components can be reused, recycled, or reclaimed so there is very little chance any part will end up in landfill. Bill McDonough, co-author of Cradle to Cradle explains, “When the bulbs are returned, they could become part of a bicycle, or could be returned to the biosphere to become fertilizer.”

“With our unique self-cooling technology, we offer the most affordable, energy-efficient light bulb on the market that is nearly identical to the regular incandescent bulbs we’ve come to love,” says Brett Sharenow, Switch’s Chief Strategy Officer.

Switch introduced its unique technology on April 19^th with the company launch announcement. Switch Lighting is backed by VantagePoint Capital Partners, the leading global investor in energy innovation.

About Switch Lighting:

Switch Lighting is dedicated to innovative design and technologies that create cost-effective LED lighting solutions for consumers and businesses, replacing ordinary incandescent and compact fluorescent lamps with extremely long lasting, reliable, energy-efficient solutions. The company’s high-performance products are designed to contribute to human and planetary health with their efficiencies and reclaimable components. Using their City of Light™ self-cooling technology, Switch Lighting is the first to introduce a true 100W equivalent, neutral white A19 incandescent replacement bulb to the residential, commercial, and hospitality markets. They will also offer other standard A19 LED lamps in 40We (450 lumens), 60We (800 lumens) and 75We (1100 lumens) versions in warm white and neutral white. Follow on lamps will include reflectors (PAR, BR and R), globes and candles, among other styles. Switch Lighting is backed by VantagePoint Capital Partners — the leading global investor in energy innovation — and supported by Cradle to Cradle® writer and sustainability expert Bill McDonough. The company is privately held (incorporated as Switch Bulb Company, Inc.) and headquartered in San Jose, California. For the latest information about Switch Lighting and Switch products, please visit www.switchlightbulbs.com.

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