WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Heineken USA, the nation’s premier beer importer, today announced its selection of Wieden+Kennedy of New York (W+K NYC) as the advertising agency of record (AOR) for brand Heineken. W+K NYC’s responsibilities for Heineken USA will include strategic and creative development to support the brand’s global strategy and positioning.
"Wieden+Kennedy is an outstanding creative agency. They are the agency of record for the new global “Legends” campaign for Heineken, and created “The Entrance” which is currently running in the U.S.," said Heineken USA Chief Marketing Officer, Lesya Lysyj. "We believe they are a great fit for us as an organization and will challenge us to get to the next level. They also think in unconventional ways which is so important in today’s competitive environment."
"We had great chemistry with this client from the get-go, so we are thrilled,” said Neal Arthur, Managing Director of Wieden+Kennedy New York. “We've always had the utmost respect for the Heineken brand, and are really excited to be working with them again."
With this decision, Wieden+Kennedy NY will immediately assume responsibility for advertising, including digital, for both Heineken Lager and Heineken Light.
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.
Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent privately held international advertising agency with offices in Amsterdam, Delhi, London, New York, Portland, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands – including Nike, ESPN, Honda, P&G and Coca-Cola.
Wieden+Kennedy New York opened its doors in 1995. Since then, we have grown into a full-service agency with over 180 employees, with clients that include ESPN, Delta Air Lines, Nike, Jordan Brand, and ABC Television Networks. www.wk.com