Particle SDK Enables Translation of Object-Oriented Languages into HTML5 and Native Applications for Smartphones and Tablets

PALO ALTO, Calif.--(BUSINESS WIRE)--Particle Code, a breakthrough development in creating applications for mobile and connected devices, today announced the availability of the Particle SDK Free Public Beta to the mobile app development community. The Particle platform allows developers to write complex applications and games once, then deploy both HTML5 and native apps to the entire smartphone and tablet ecosystem – including iPhone, iPad, Android, Windows Phone, BlackBerry and more - from one codebase.

“We are excited about the future of HTML5 and wanted to create a flexible environment that would allow mobile developers to harness the best of what both native and web applications have to offer”

The Particle platform is built on top of the Eclipse IDE and supports software development in widely adopted programming languages including Java, C# and ActionScript3. With its robust, patent-pending WYSIWYG editor, isometric and physics engines, backend and translation technologies, Particle is designed for software development that requires constant iteration, powerful performance and wide platform coverage. The platform was previewed at the DEMO Fall 2010 conference, where it won the DEMOgod award. Particle Code was named one of Laptop Magazine’s ‘Top Ten Mobile Startups of 2011.’

“With mobile and tablets trending into the largest segment of the social games market, we are excited about our developers using the Particle SDK to quickly expand our platform reach,” said Marc Fernandez, EVP of Marc Ecko Entertainment, a publisher of premium branded video games on connected platforms and a 2011 Webby award honoree.

The mobile application market today is dominated by native app stores which require applications to be built for specific devices. As a consequence, mobile application development has become highly fragmented along three lines: multiple operating systems, multiple programming languages and multiple screen types, leading to an impossibly complex matrix of technical and design considerations for developers seeking to target many stores with their app.

HTML5, a series of web standards being pushed by a consortium of companies including Microsoft, Google, Facebook, Apple and the Mozilla Foundation, is gaining momentum as an alternative to native apps. It holds the promise of unifying all mobile app development under a single platform that will eventually be supported by all web browsers and thus all connected mobile devices. However, adoption of HTML5 by developers faces numerous challenges, including an inherent lag between new proprietary device features and their subsequent adoption by the consortium.

“We are excited about the future of HTML5 and wanted to create a flexible environment that would allow mobile developers to harness the best of what both native and web applications have to offer,” said Particle’s CEO Galia Benartzi. “We set out to provide a holistic solution that would enable developers to achieve the same cross-platform benefits that HTML5 promises tomorrow but with the power that truly native applications deliver today. And while other cross-platform tools limit support to scripting languages, Particle brings millions of Java, and other programmers back into the mobile app arena.”

Particle Code was founded by mobile gaming veterans from Mytopia, a social games business acquired in 2010 by 888 Holdings (LSE: 888). Mytopia created the first multiplayer games that ran on multiple smartphone operating systems. The Particle SDK was incubated for 4 years at Mytopia before being spun off into Particle Code, in order to make the technology available to rich media and game developers worldwide.

For more information and to download the Particle SDK Beta for free, please visit www.particlecode.com.

About Particle

Particle is the award-winning cross-platform SDK that automates the porting process, enabling developers to create native and HTML5 apps from a single codebase using modern object-oriented programming languages. The company received a DEMOgod award at DEMO Fall 2010 for clear vision and outstanding product, and was selected a “Top Ten Mobile Startup” by Laptop Magazine in 2011. Particle’s technology was created by the founders of Mytopia, the first cross-platform multiplayer game developer in the smartphone space, acquired by 888 in May 2010.