Evidon Names Greg Smith CRO

NEW YORK--(BUSINESS WIRE)--Evidon, the leading provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today that Greg Smith has joined the company as Chief Revenue Officer (CRO). Smith joins Evidon after 13 years in interactive media, most recently as Senior Vice President, Sales, at MediaMath. He will lead a national sales team that has just brought on three new directors with more than 40 years of digital media experience, in aggregate.

“His entrepreneurial instinct will serve him well as we’re building a market in transparency-enabling technology that is right at the frontier of how people regard behavioral or interest-based advertising. With more than 80 brands already working with us, we have very high expectations.”

“Greg is clearly the right guy for us, and we’re very proud to have him on our team. We’re doing business with some of the truly iconic brands and technology companies in the world, providing them with a technology and service level that no other company in our space can approach,” said Scott Meyer, founder and CEO of Evidon. “His entrepreneurial instinct will serve him well as we’re building a market in transparency-enabling technology that is right at the frontier of how people regard behavioral or interest-based advertising. With more than 80 brands already working with us, we have very high expectations.”

Smith was mostly recently SVP, Media Solutions at MediaMath, where he was responsible for selling demand side platform (DSP) solutions to advertising agencies and integrating Adroit Interactive, the dynamic creative solution provider (where he was CEO), which was acquired by MediaMath in April 2010. Prior to MediaMath and Adroit, Smith was founder and CEO of EchoTarget, a behavioral targeting advertising network, which was acquired by Acxiom Corporation in 2007.

Smith is an online behavioral advertising pioneer, launching DoubleClick’s Boomerang retargeting unit in 1999. After DoubleClick, Smith was Vice President of E-Commerce at Cendant Travel Link where he created shared, real time destination intent databases and marketing programs across travel business such as Cheap Tickets, Avis, Budget, Days Inn, and Ramada. He began his advertising career at Young & Rubicam in New York. Smith holds a BA in economics from Northwestern University and an MBA in marketing and finance from Wharton School of the University of Pennsylvania.

Smith leads a team that has grown recently, with the addition of these three new directors:

David Aron, National Sales Director from MediaMind located in LA – working for Evidon as Director, Agency Sales, West
Marc Nayor, Director, East Coast Sales from QuadrantONE located in NY – working for Evidon as Senior Director, Agency Sales, East
Tyler Sandler, Director of Sales, Eastern Region from MediaMind located in NY – working for Evidon as Senior Director, Agency Sales, East

Aron, Nayor and Sandler join Evidon’s veteran team, which includes Megan Mokri, Khatidja Ajania, and Chris Hogan. Prior to joining Evidon, Mokri and Ajania led strategic initiatives focused on compliance principles and the establishment of best practices regarding the use of online audience behavior data at Right Media, a Yahoo! Company. Hogan has a 10 year record of success at senior levels with multiple interactive media companies, including Expedia. Together, the Evidon team will deliver Evidon’s Assurance Platform – Evidon InForm – to simplify and speed compliance with OBA principles or brands and agencies.

Evidon InForm enables simple and scalable implementation of the Advertising Option Icon into display ads and Web sites, and gives consumers access to and control over how information is collected and used – while providing the option of opting out altogether.

Evidon is the first company designated by the DAA as an approved provider of compliance services for the Self-Regulatory Principles for OBA. This includes the ability to deliver the Advertising Option icon on behalf of companies that are participating in the self-regulatory program. The company’s Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in more than ten billion monthly advertising impressions for leading brands.

Evidon is the leading technology company enabling online advertising transparency, in no small part through its leadership role in the Open Data Partnership (ODP). An alliance of online behavioral advertising companies, the ODP gives consumers access to and control over the information those companies have collected about their interests directly from an ad impression or publisher site that uses Evidon’s platform.

This story was first covered in Paid Content: http://paidcontent.org/article/419-ad-targeting-compliance-service-evidon-hires-mediamaths-smith-as-cro/

About Evidon

Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate better results. For more information, please visit: www.evidon.com.