Little Giant Ladder Systems First to Use QR Codes to Increase Ladder Safety

Newest Smartphone Technology Makes Ladder Safety and Instructional Videos Accessible Anywhere, Anytime

SPRINGVILLE, Utah--(BUSINESS WIRE)--Little Giant Ladder Systems® (www.littlegiantladders.com), maker of the original articulating ladder, unveiled today the newest smartphone technology to the hardware industry to increase ladder safety and ease of use. Showcased at the National Hardware Show in Las Vegas (booth 3724), Little Giant Ladder QR, or quick response, codes are now included on product packaging and ladder labels so consumers can easily view safety, instructional and product demo videos in-store or in the comfort of their home.

“Our QR codes give consumers easy access to the information they want and need. With the scan of a smartphone, people can now view ladder safety and instructional videos on demand anywhere, anytime.”

View the Select Step™ ladder QR Code instructional safety video at:
http://www.youtube.com/watch?v=HlcMRFTSa8U

“QR codes are changing how people obtain information,” said H. Arthur Wing, President of Little Giant Ladder Systems. “Our QR codes give consumers easy access to the information they want and need. With the scan of a smartphone, people can now view ladder safety and instructional videos on demand anywhere, anytime.”

The new Little Giant QR codes are conveniently located on packaging and ladder labels to meet the needs of consumers. In the aisle of a retail store, consumers can scan the QR code on the outside of the box and view a product demo highlighting Little Giant’s versatility and innovative safety features. At home or on a jobsite, a QR code on the ladder will launch an instruction and safety video, a perfect complement to the printed instruction manual provided with each ladder.

“Little Giant Ladder Systems is going beyond what any other ladder company is doing in the hardware industry,” said Ryan Moss, CEO. “This groundbreaking new initiative of combining handheld mobile devices with the best ladders in the industry will help people be safer while they focus on getting professional results. Using QR codes is another example of Little Giant’s ongoing mission to engage and connect with consumers to prevent ladder-related injuries and save lives.”

Little Giant Ladder Resources:

• Select Step: www.selectstep.com
• MicroBurst: www.microburstladder.com
• SumoStance: www.sumostance.com

About Little Giant Ladder Systems:

Little Giant Ladder Systems, Inc. manufactures and distributes superior-quality climbing products to discerning homeowners and professionals throughout the world. The company’s growing family of consumer brands includes Little Giant Ladders®, Little Giant Xtreme™, SumoStance™, Select Step™, BigTrex™ and MicroBurst™.

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