Adobe Announces Availability of Photoshop Touch Applications for iPad

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe® Photoshop® Touch apps – Adobe Color Lava, Adobe Eazel and Adobe Nav – for Apple iPad in the Apple App Store. These three apps from Adobe were developed using the Photoshop Touch Software Development Kit (SDK) to demonstrate the potential for new interaction between Photoshop and tablet devices.

“By having nothing between you and your artwork, you can focus on creating in the purest sense.”

Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop unite the fun and interactive experience of touch devices with the power and precision of Photoshop by enabling users to create custom color swatches, paint directly onscreen and drive popular Photoshop tools from tablet devices.‡ These applications take advantage of the iPad’s touch screen for a truly immersive, tactile, on-the-go experience, and expand upon inroads made by Adobe in the mobile and tablet market initiated with Photoshop Express, Adobe Ideas and Adobe Connect™ Mobile.

Photoshop is a part of the recently announced Adobe® Creative Suite® 5.5 product family, enabling designers and developers to create for popular and emerging smartphone and tablet platforms. Current Photoshop CS5 owners can download a free update to enable new interaction between Photoshop and tablet devices.

Initial industry feedback for the Photoshop Touch applications has been overwhelmingly positive; in a First Look review by Macworld, Lesa Snider says that “By having nothing between you and your artwork, you can focus on creating in the purest sense.” Snider also notes the excitement for the new Photoshop Touch SDK, saying, “I have no doubt developers will be burning the midnight oil to push the envelope of this new technology and create other useful Photoshop integrated apps.”

The Photoshop Touch SDK makes development possible on numerous devices, including iOS®, Android® and BlackBerry® PlayBook®. Utilizing the SDK, developers will have wide access to Photoshop functionality with the freedom to innovate and create new apps or add capabilities to existing ones. Adobe has already engaged with a number of developers to incorporate tablets and other devices into creative workflows that empower Photoshop users in new and groundbreaking ways.

Photoshop Touch Extends Creative Processes

Adobe Color Lava allows creatives to use their fingertips to mix colors on the iPad, creating custom color swatches and themes to transfer back into Photoshop.
Adobe Eazel takes advantage of cutting-edge painting technology by letting digital artists create rich realistic paintings with their fingertips, and introduces a new kind of interaction between “wet” and “dry” paints. These paintings can then be sent directly to Photoshop CS5 for compositing or for taking the artwork further.
Adobe Nav increases workflow efficiency by letting users select and control Photoshop tools using the iPad as the input surface, customize the toolbar, browse and zoom in on up to 200 open Photoshop files, or easily create new files.
Adobe Photoshop Touch Software Development Kit (SDK) enables developers to build tablet applications that interact with Photoshop from Android, BlackBerry PlayBook and iOS devices.

Quote

John Loiacono, senior vice president and general manager, Digital Media Solutions, Adobe

“Tablet devices are destined to become part of creative workflows and these companion Photoshop applications are just the first indications of the creativity we can expect from Adobe and our developer community. With our Touch SDK, we are going to see some astonishing new ways to keep Photoshop at the heart of the creative process no matter what the device – desktop computer, Android tablet, BlackBerry PlayBook or iOS device.”

Helpful Links

Videos on Photoshop Touch SDK and Applications

Videos on Developers Using the Photoshop Touch SDK

Pricing and Availability

The Adobe Color Lava, Adobe Eazel and Adobe Nav applications for Photoshop are immediately available through the Apple App Store. Pricing for the applications is US$4.99 for Adobe Eazel, US$2.99 for Adobe Color Lava and US$1.99 for Adobe Nav.

Current Photoshop CS5 customers can download and install the free update from within the application or via the Adobe Application Manager. Developers can access the free Adobe Photoshop Touch SDK for Windows and Mac OS platforms on the Adobe Application Manager.

Adobe Photoshop CS5 and CS5 Extended are available through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Photoshop CS5 is US$699 and US$999 for Photoshop CS5 Extended.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

©2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Photoshop and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices; reseller prices may vary. Prices do not include tax or shipping and handling.

‡ Wireless Internet connection required. Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

This press release contains forward-looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward-looking statements.