UPS Dispatches First U.S. Red Cross Logistics Action Team

ATLANTA--(BUSINESS WIRE)--UPS (NYSE:UPS) has activated its newly-created Logistics Action Teams (LAT) to support the American Red Cross’s relief efforts for victims of the recent tornadoes in the southeastern United States.

“Their expertise has helped us be more efficient in transporting meals and supplies to the families who so desperately need them.”

Additionally, the company pledged an additional $100,000 to its original $500,000 commitment to the American Red Cross and made a $50,000 contribution to the Metropolitan Atlanta Chapter of the Red Cross, also earmarked for emergency relief for tornado victims.

LATs were established in January to leverage UPS’s transportation network, logistics expertise and far-reaching employee volunteer base for the benefit of the Red Cross during natural disasters and emergencies. The LAT approach was modeled after the World Food Programme’s Logistics Emergency Teams, which utilize logistics experts from private companies like UPS in times of crisis. This is the first deployment of a UPS LAT team, one of four created so far and assigned to the Metropolitan Atlanta Chapter. In addition to Atlanta, UPS has trained LAT teams to work with the Red Cross in San Francisco, Houston and Louisiana.

In addition to the Atlanta team’s efforts, UPS also is managing emergency supply shipments to Alabama and Mississippi for the Red Cross’s national office.

“The UPS Logistics Action Team has been invaluable to our tornado relief operation,” said Nancy Brockway, Chief Emergency Services Officer for Metro Atlanta Chapter of the American Red Cross. “Their expertise has helped us be more efficient in transporting meals and supplies to the families who so desperately need them.”

Mark Krause, a UPS operations division manager, is working directly with the Red Cross’s Logistics Command Center in Atlanta. His current assignment is working with the local Red Cross Bulk Distribution Manager to help coordinate relief efforts in Georgia. Projects underway include:

Bulk distribution of clean-up supplies to the hardest hit areas.
Pick-up and delivery of hot meals to fixed feeding sites.
Transportation of documents, equipment and supplies from warehouses to service delivery sites.
Operation of daily pick-up and delivery routes between Red Cross warehouses and affected areas.

This week, UPS volunteers saw the benefits of recent donations of time and labor. On April 15 in Atlanta, the employees on their day off cut huge donated linoleum sheeting for use to protect school gymnasium floors used for shelters. That sheeting has been delivered to schools around the region.

UPSers also got a “thank you” from the mayor of Geiger, Ala., who asked UPS to lend the town two 53-foot trailers to protect personal items that were retrieved after the storms.

The Red Cross partnership and recent activation in the Southeast are extensions of The UPS Foundation’s innovative use of logistics experts for humanitarian relief around the globe.

Yuki Muramatsu, UPS Japan, has been assigned to the World Food Programme Logistics Emergency Team (LET) in Tokyo to support relief efforts for earthquake victims there. She began on March 23 and continues to serve as the LET lead coordinator, responsible for handling all incoming relief shipments for the WFP including warehouse management, customs clearance and transportation to the impacted areas.

Other recent UPS humanitarian relief activities include grants to the Red Cross of Columbia (Cruz Roja Colombiana) after extensive floods and mudslides; shipments of relief supplies to refugees in Tunisia and Liberia for CARE and the UNHCR, respectively, and continued shipping of goods for Japan relief efforts.

Since its founding in 1907, UPS has built a legacy as a caring and responsible corporate citizen, supporting programs that provide long-term solutions to community needs. Founded in 1951, The UPS Foundation, which celebrates its 60^th anniversary in 2011, is responsible for facilitating employee involvement in the local, national and global communities. In 2010, UPS and its employees, active and retired, invested more than $95 million in charitable giving around the world. The UPS Foundation, which has urgent humanitarian relief as part of its core focus giving areas, can be found on the web at UPS.com/foundation. To get UPS news direct, visit pressroom.ups.com/RSS.