Surge in Mobile Gaming Draws Insight from Ayzenberg Group about Creating a Connected Brand Experience

Video Game Focused Agency Releases a New Whitepaper Taking an In-Depth Look at the Marketing of Three Mobile Games That Went to #1 in the Paid Category on iTunes

PASADENA, Calif.--(BUSINESS WIRE)--A full service brand leadership group, Ayzenberg today announced the release of the “Mobile Game Marketing” whitepaper looking at the trends in marketing of mobile games, consumer expectation and marketplace challenges.

Addressing a growing need for market research and analysis in a fast-changing mobile game marketplace, the Ayzenberg Group is leveraging its understanding of how to apply workable marketing solutions to launch successful products into an already cluttered market of mobile apps and games. Ayzenberg is a recognized innovator in video game marketing for 17 years creating hundreds of campaigns for some of the bestselling titles in history.

Now available at the Social and Mobile section of the Ayzenberg Group web site, the “Mobile Game Marketing” whitepaper looks at the impact of mobile and smart phones on the web generation and how they have evolved into constantly connected consumers. With gaming as the number one activity smart phone owners do on their devices, the cumulative result is a huge opportunity for developers and publishers looking to launch new IPs and a powerful prospect for advertisers and marketers to capitalize on direct consumer action.

The “Mobile Game Marketing” whitepaper combines established research including current estimates and forecasts of worldwide adoption of mobile web and game enabled devices. Also included are three case studies of mobile games that went to #1 in the paid category on iTunes and how they constructed marketing campaigns over time. Data-driven analysis provides insights into how game developers and publishers are flourishing by tapping unique revenue streams in mobile apps and games. Revenue models include virtual in-game economies and advertising revenue through the “freemium” model, as well as opportunities to drive further growth by promoting other game products and brands once they have successfully built large communities of players.

To read the “Mobile Game Marketing” whitepaper, please visit this link: http://ayzenberg.com/#/work/all/social-mobile/.

For more information on the Ayzenberg Group and to view recent case studies, please visit www.ayzenberg.com.

About Ayzenberg Group

Ayzenberg is a full-service brand leadership group that specializes in reaching the most elusive, advertising-adverse target audience in history: the tech-savvy youth of today - the young men and women of “Generation Now.” One of the 10 largest privately held creative agencies on the West Coast, Ayzenberg has created campaigns focused on successfully reaching and motivating tweens, teens and the 18-34 year old demographic since 1993. Services included strategic leadership, creative, media, digital strategy and production. Client experience includes: Activision-Blizzard, Atari Games, Atlus, AT&T, Bethesda Softworks, Capcom, Disney, EA Games, Konami, Lucas Arts, Microsoft, Mattel, Namco Bandai, NCSoft, Nexon America, Nokia, Sonos, Sony, THQ, and Warner Bros. For more information, please visit www.ayzenberg.com.