Conversations over the Death of bin Laden Surge in Social Media

ORC International’s Social Analytics Solutions, powered by Social Radar, tracking an increase in mentions of bin Laden of over 75,000% today versus yesterday

OMAHA, Neb.--()--The growth of social media continues to drastically propel the amount of conversations being produced on major world events. The death of Osama bin Laden has prompted a massive surge of bin Laden-related social media conversations overnight.

Based on early data from ORC International’s Social Analytics Solutions, powered by Infegy’s Social Radar, since the initial announcement of his death on Sunday, May 1 at 10:15pm EST, conversations about bin Laden have increased a staggering 75,813% across social media sites monitored. An hour by hour analysis by Social Radar shows approximately 1,300 posts mentioning bin Laden between 7pm and 11pm Sunday; and from 11pm and 1am, posts peaked to over 200,000 during and after President Obama’s official announcement. As of Monday morning, ORC International, an Infogroup company, was tracking nearly half a million conversations about bin Laden via Social Radar across monitored sites. A majority of conversations mentioned ‘death’ and/or ‘killing’. By point of comparison, tracking of the search term ‘Royal Wedding’ showed over 150,000 conversations on the day of the wedding– an event that was followed by billions globally on television. The level of conversations around bin Laden’s death showcases the magnitude of this world event.

Through Social Analytics Solutions tracking and analysis of online conversations, significant spikes were noted with keywords ‘Ground Zero’ and the ‘White House’- where the announcement of bin Laden’s death mobilized thousands to the sites in celebration. ‘Ground Zero’ saw a 4,043% increase in mentions today versus yesterday, with a rising number of posts mentioning “Right Now”, in the context of tweets like “I’m at Ground Zero right now” or “everyone needs to get to Ground Zero right now”. Conversations mentioning The White House also increased 1,277% today versus yesterday related to bin Laden.

“This is yet another demonstration of the impact of social media and how quickly it mobilizes people into action. Our ability to track and analyze conversations 24x7 across more than 40 million sites, encompassing over 10 billion conversations through ORC International’s Social Analytics Solutions shows the real breadth of social media and how it changes the way individuals communicate, discuss, and take action. Conversations spread quickly and affect one another and therefore have become a very powerful vehicle for helping government, businesses, and individuals take action on important key initiatives and topics,” stated Jeffrey Resnick, Global Managing Director of Innovation and Strategy at ORC International.

For more information on Social Analytics Solutions, please email: socialanalytics@orcinternational.com.

About ORC International
ORC International, an Infogroup company, is a leading global market research firm with offices across the U.S., Europe and Asia Pacific region. ORC International offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the business challenges of its clients worldwide. The company has been a partner of CNN on the CNN/Opinion Research Corporation poll since 2006.

ORC International’s Social Analytics Solutions intelligently integrates state-of-the-art social listening technology with hands-on market research analysis to provide clients a 360 degree view of what is being said online about customers, products, brands and markets. The unique combination enables clients to gain a deeper understanding of the output through detailed analysis and reporting by ORC International analysts, and lets them smartly apply the information to benefit their overall business strategy.

To learn more about ORC International, visit www.orcinternational.com

About Infogroup
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. For more information, please visit www.infogroup.com.

About Infegy
Founded in 2007, Infegy is the provider of Social Radar, the industry’s most intelligent social media monitoring and web analytics platform. Delivered through the cloud, Social Radar enables organizations to instantly listen and discern meaning from all of the conversations that occur every moment on the web and through social channels. Social Radar's patent-pending analytics and algorithms extract valuable, sentiment-based and actionable information within a historical context that is used to develop successful marketing strategies and bring to market competitive and improved products and services that better meet the needs of consumers and business users. Tapped by enterprises, advertising agencies, and market research firms, Social Radar is used by and for some of the world’s most innovative brands including Viacom, 3M, Sprint, Pizza Hut, Sony and DirecTV to determine the tone of the marketplace and tune into what consumers want. Infegy can be found on the web at www.infegy.com.

Contacts

Infogroup
Billy Kenny, 402-836-5509
Director, Corporate Communications
E-mail: billy.kenny@infogroup.com

Contacts

Infogroup
Billy Kenny, 402-836-5509
Director, Corporate Communications
E-mail: billy.kenny@infogroup.com