LR Launches Professional on the Animal Market

AHLEN, Germany--(BUSINESS WIRE)--The daily complete feed, roughage and manger feed covers the basic supply with the most important nutrients, minerals, trace elements, vitamins and fibre. However, in times of special need, for instance during pregnancy, change of coat, tournaments or new environment, complete feed does not sufficiently cover all nutritional requirements. LR Health & Beauty Systems has now taken up this problem and launched a premium supplementary feed line for dogs, horses, cats and pets.

“Professional Dog Senior“. It is specially tailored to support mobility and digestion, in particular for dogs at an advanced age. Willow bark has proven particularly helpful in supporting joints.”

The Professional range from LR comprises a total of eleven products: four each for dogs and horses, two for cats and one product for pets. They all contain Colostrum and the composition has been formulated to target the specific needs of the respective animal group. For example: “Professional Dog Senior“. It is specially tailored to support mobility and digestion, in particular for dogs at an advanced age. Willow bark has proven particularly helpful in supporting joints.

“Professional Cat Immun” has been developed to protect the immune systems, making the product a perfect supplement in stress situations or change of coat. Freeze-dried New Zealand deer and Argentinean hare make “Professional Cat Immun” a real delight. Cat owners know that acceptance plays a crucial part.

And “Professional Horse Active” with New Zealand green-lipped mussel extract provides specially tailored care for healthy joints, cartilages and tendons – perfect for sport horses. Ingrid Klimke commented: “As an animal lover I am delighted that LR offers a product solution for all of the usual needs of the animals. For me as a sportsperson, supplementary feed products for horses are important because they are free of doping-related substances. They can be used in professional sports despite their enhancing properties!”

In close cooperation with renowned German veterinarian Dr. Wilfried Tiegs, LR has developed Professional. All products contain the natural, immunizing substance Colostrum, which is rich in immunoglobulins and were developed by Dr. Tiegs and his team in line with state-of-the-art research results in animal science. To this end, the veterinarian and his team focused in particular on the optimum composition of the ingredients. “Quality and not quantity is decisive for the end product. The point is not to introduce as much of one ingredient as possible into a product, but to carefully align the ingredients with one another and to find the right dosage for optimal results”, said Dr. Tiegs. Other important aspects that define Professional are the use of high quality Colostrum and the avoidance of genetically modified ingredients. Dr. Tiegs points out: “It was very important for us right from the start that the entire development process be carefully controlled, that the raw materials be handled with care and that they be available on a sustainable basis.

Last but certainly not least, the acceptance by the animal also plays a crucial role. Supplementary feed is only beneficial if our four-legged friends actually eat it. To this end, Dr. Tiegs integrated his entire experience as a veterinarian and his experience as a dog and horse owner into the product’s development in order to create a quality that also tastes good.

Ingrid Klimke, Olympic and World Champion in eventing is convinced of the result: “I’ve tested the new LR products and I am delighted. My animals – whether horses or dogs – love the feed”.

Professional from LR is the perfect supplementary solution to optimally feed horses in line with their organism, respective living situations and the stress factors they are subjected to. It supports health, vitality, mobility and performance of our four-legged friends.

Background:

LR Health & Beauty Systems has many years of experience in the manufacture of Colostrum products for human consumption. It was only logical to then extend this competence to the animal kingdom. Colostrum is a natural, tried and proven active substance. It is the pre-milk fluid from cows that strengthens the immune system of newborn calves immediately after birth. It contains a high concentration of immunoglobulins which acts as an extra immune strengthening factor for the organism. Colostrum is a registered straight feed stuff in the EU and has been on the white list of the DLG since March 2010. Moreover, LR’s Colostrum is free of antibiotics residues and can be traced back to the breeding animal.

Further information about Professional at www.lrworld.com/healthandbeauty.

LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and beauty products, is represented in 32 countries and with 300,000 independent sales partners, LR is one of the leading global players in the industry.