Cabo Wabo® Tequila Announces 2011 Lineup for “Your Shot to Rock” Nationwide Band Search Promotion

SAN FRANCISCO--(BUSINESS WIRE)--Cabo Wabo®, the original Rock ‘n Roll tequila, is back on your radio, looking for the next generation of rock superstars. Cabo Wabo announces the second act of the “Your Shot to Rock” campaign, a nationwide search partnered with cutting-edge rock radio stations to find the best unsigned, up-and-coming rock bands in America.

“Trust me, the music industry is tough and I’m glad we can help the greatest rock bands of the future”

Over 945 bands looking for their shot at the big time entered the 2010 “Your Shot to Rock” campaign – which was the largest promotion in the brand’s legendary history. The Los Angeles winner, Subliminal Trip, discovered with help from Cabo Wabo radio partner KROQ, went on to sign a record deal and owned the number-one song for four weeks on KROQ’s Local’s Only as well as the opportunity to play the Whisky A Go-Go for the Sunset Strip Music Festival alongside the Smashing Pumpkins. Fifteen Fleeting, who won on 101.9 RXP in New York, went on to open for My Chemical Romance and release their first full-length EP.

The bands weren’t the only thing to get boost from last year’s campaign. The “Your Shot to Rock” experience contributed to a 29.4% boost in sales for Cabo Wabo in 2010 and sparked big upticks in key activation markets (Los Angeles, San Francisco, Dallas, Austin, New York, Chicago and Atlanta), particularly around the promotion’s Cinco de Mayo kick off. The growth also continued on Facebook with a 27% increase in fans on Cabo Wabo’s official Facebook page.

The 2011 search will launch on Cinco de Mayo again this year and run through Fourth of July weekend. Each participating radio station will run a search locally for the hottest up-and-coming bands. Bands who want to enter will submit their songs and videos online to each radio station and listeners will help determine the winner by voting for their favorites. Each rock station will award its own prize to its winner, which will give that band a chance for glory. The participating stations and cities include The World Famous KROQ in Los Angeles; WAAF in Boston; The Eagle in Dallas; KBPI Rocks the Rockies in Denver; 101.9 RXP The New York Rock Experience; 91X in San Diego and Live 105 in San Francisco. The Cabo Wabo Tequila “Your Shot to Rock” promotional program will include on-air radio spots, concerts, events, online marketing and social media elements, including a new website, yourshottorock.com. Details about how to enter Cabo Wabo Tequila’s “Your Shot to Rock” can be found online at yourshottorock.com. You must be 21 to enter

“Trust me, the music industry is tough and I’m glad we can help the greatest rock bands of the future,” says Cabo Wabo Tequila founder and Rock and Roll Hall of Famer Sammy Hagar. “Ultimately, my goal with the Cabo Wabo ‘Your Shot to Rock’ radio contest is to give music fans everywhere, including me, more great tunes to listen to in the future.”

Founded nearly 15 years ago by Rock and Roll Hall of Famer Sammy Hagar, Cabo Wabo is the original Rock ‘n Roll Tequila. Cabo Wabo Tequila is handcrafted from 100-percent Blue Agave creating tequilas perfect for sipping, shooting or mixing. Cabo Wabo comes in three distinctly different core marques. Whether you like the smooth unadulterated agave flavor of our Blanco, the rich peppery taste of our Reposado or the vanilla and caramel nose in our Añejo, Cabo Wabo Tequila will have you screaming for an encore.

Rock with us at cabowabo.com or become a groupie at Facebook.com/CaboWabo.

About Cabo Wabo Tequila

Cabo Wabo Tequila was originally created by Sammy Hagar to have a superior tequila to serve his friends and in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. A stickler for authenticity and quality, Cabo Wabo is made from 100-percent Weber Blue Agave and comes in three core marques including Blanco, Reposado, and Añejo; along with the ultra-luxury Cabo Uno. It is acknowledged as one of the finest tequilas in the world, with Cabo Wabo Reposado recently winning the Chairman’s Trophy and Double Gold medal at the Ultimate Spirits Challenge in New York.

Although Skyy Spirits’ parent company, Gruppo Campari, owns Cabo Wabo Tequila, founder Sammy Hagar remains intimately involved in Cabo Wabo Tequila’s quality guidelines, strategic development, and, of course, as its spokesperson. More information on Cabo Wabo Tequila can be found at www.cabowabo.com.

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com