Research and Markets: What Consumers Want: Mortgages and Personal Loans in Canada 2010 - Mortgage Product Holding Is Focused Predominantly In the Middle Age Bands

DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/504d1c/what_consumers_wan) has announced the addition of the "What Consumers Want: Mortgages and Personal Loans in Canada 2010" report to their offering.

“What Consumers Want: Mortgages and Personal Loans in Canada 2010”

Introduction

This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Features and benefits

• The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal loans markets in Canada
• Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
• The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector

Highlights

• The most powerful motivation for choosing a personal loan in Canada is a low interest rate. 47.7% of Canadian consumers are motivated by this factor, higher than the 45% global average.
• The car dealership channel in Canada is more prominent than the global average. 7.8% of consumers took out a personal loan through this channel compared to only 4% globally
• Mortgage product holding is focused predominantly in the middle age bands, reaching a peak with the 35 to 49 age group at 46.6%.

Your key questions answered

• This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
• Uncover white space opportunities across geographies, product sectors, channels and technologies
• Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source

For more information visit http://www.researchandmarkets.com/research/504d1c/what_consumers_wan

Source: Datamonitor