HP Appoints Veteran Marketing Professional Marty Homlish as Chief Marketing Officer

PALO ALTO, Calif.--(BUSINESS WIRE)--HP (NYSE:HPQ) today announced that Martin “Marty” Homlish will be joining the company as executive vice president and chief marketing officer.

“Marty is a world-class marketing executive who will lead efforts to drive our entire business forward by creating a unified marketing approach across the company so we present ‘one HP’ to the market”

In this position, Homlish will be responsible for overseeing and leading marketing across the company and will become a member of the company’s Executive Council, reporting directly to Léo Apotheker.

“Marty is a world-class marketing executive who will lead efforts to drive our entire business forward by creating a unified marketing approach across the company so we present ‘one HP’ to the market,” said Apotheker. “At a time of tremendous change and opportunity in the technology industry, Marty will help strengthen HP’s global brand position. He will help us position our products, services and value proposition to customers as they navigate the new connected world.”

Homlish has more than 25 years of brand management and technology and consumer marketing experience on a global scale. He comes to HP after more than 10 years at SAP AG, where he was the global chief marketing officer and corporate officer, as well as president and CEO of SAP Global Marketing, Inc. During his time at SAP, Homlish was responsible for strategic branding initiatives that resulted in an unprecedented doubling of the company’s brand value, while aligning the company’s marketing, field and product organizations around a best-in-class customer experience.

Prior to joining SAP, Homlish spent 15 years at Sony Corporation in several strategic roles, including: president of Sony’s Media Solutions Company and the head of the Sony Electronic Corporate Marketing Services division with responsibilities to create a unified corporate brand strategy for the Sony Corporation of America, Sony Pictures and Sony Music and PlayStation. He also served as president of Sony Consumer Audio Group and president of Sony Computer Entertainment America, where he was responsible for the highly successful U.S. launch of Sony PlayStation. He also was a board member of the influential Recording Industry Association of America.

“It is a thrill to join HP to lead the marketing efforts at such an exciting time for one of the world’s best brands,” said Homlish. “HP has a tremendous opportunity to create a total customer experience linked to the company’s new strategy. I am looking forward to working together with Léo and his leadership team to provide our customers and partners the access, insight and information they need to truly share in the benefits of the HP brand.”

Homlish holds a Bachelor of Arts degree in communications from Goddard College. He continued his education at Babson College and the Columbia University Graduate School of Business. In his spare time, Homlish sits on the boards of several organizations, including: Columbia Center for Global Branding and the New York Stock Exchange Marketing Advisory Board. He also is a guest lecturer at the Columbia University Graduate School of Business.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected benefits and costs of the transaction; management plans relating to the transaction; the expected timing of the completion of the transaction; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the possibility that expected benefits may not materialize as expected; risks related to the timing or ultimate completion of the transaction; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP shall not be liable for technical or editorial errors or omissions contained herein.