Yankee Group Says Asia-Pacific Will Lead the Mobile App Gold Rush by 2015

Firm also finds carriers enabling app store purchasing for new users, accounting for 25 percent of the $36 billion in app revenue billed by 2015.

BOSTON--()--While North America got off to a fast start in the rush to mobile app gold, the rest of the world has been quick to follow. Yankee Group’s latest mobile app forecast predicts that by 2015, regions worldwide will reap nearly $36 billion in total app store revenue. But while North America has so far accounted for the lion’s share of mobile app revenue, by 2015, Asia-Pacific will be the big generator, accounting for $16 billion, or nearly half of all mobile app revenue.

“The mobile app gold rush is truly a global phenomenon,” said Jason Armitage, Yankee Group senior analyst and forecast lead. “Yankee Group forecasts show that while the U.S. accounted for 94 percent of downloads in 2008, three years later it commands only a third, and Asia-Pacific generates nearly half. We see that trend continuing well into 2015.”

Other findings include:

  • A third of all apps downloaded in 2015 will be paid. Paid’s share of total mobile app downloads globally will grow from 27 percent in 2010 to 32 percent in 2015.
  • Games generate the most app revenue, accounting for $1.6 billion in 2010. But social networking apps will grow the fastest to 2015, with a CAGR of 50 percent.
  • Carrier share of mobile app revenue will grow. The share of mobile app revenue billed by carriers will increase from 7 percent in 2010 to 25 percent in 2015.

The forecast is available as part of Yankee Group’s new online data visualization platform. The platform makes it easier for clients to find just the information they need among Yankee Group’s more than 1 million data points, then build worksheets, create graphics and share this information with colleagues. An interactive preview of the platform is available at www.yankeegroup.com/visualize.

About Yankee Group

Yankee Group is a global research and advisory firm that analyzes the revenue impact of mobile computing. Visit www.yankeegroup.com.

Contacts

Yankee Group
Ashlee Clevenger, +1-617-598-7268
mediarelations@yankeegroup.com

Release Summary

Yankee Group’s latest mobile app forecast predicts that by 2015, regions worldwide will reap nearly $36 billion in total app store revenue. Asia-Pacific alone will account for nearly half.

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Contacts

Yankee Group
Ashlee Clevenger, +1-617-598-7268
mediarelations@yankeegroup.com