The Makers of V8® Juice Expand Line of V8 V-Fusion® Vegetable and Fruit Juices

New Varieties, More On-The-Go Options Make it Easier than Ever to Get Recommended Servings of Vegetables and Fruit

CAMDEN, N.J.--(BUSINESS WIRE)--Nine out of 10 U.S. adults aren’t meeting the daily recommendations for vegetables and fruit¹ – a fact reinforced by the recently released 2010 Dietary Guidelines for Americans.² But, starting this spring, Campbell Soup Company (NYSE:CPB), the maker of V8^® juices, will help make it even easier for people to increase their daily servings with the introduction of two new varieties of its V8 V-Fusion^® vegetable and fruit juice: Concord Grape Raspberry and Concord Grape Raspberry Light.

“We’ve been told since we were kids to eat our vegetables, but people still aren’t getting enough.”

The flavors are a new twist on a classic family favorite ³ – blending grape juice with the juice of apples, raspberries, sweet potatoes, carrots and other fruit and vegetable juices for a great-tasting grape taste – with a twist. Plus, each 8-ounce glass of V8 V-Fusion 100% juice provides one full serving of vegetables and one full serving of fruit. V8 V-Fusion Concord Grape Raspberry and Concord Grape Raspberry Light are available in 46-ounce bottles, and V8 V-Fusion Concord Grape Raspberry will be available in 8-ounce slim cans starting in July.

“We’ve been told since we were kids to eat our vegetables, but people still aren’t getting enough.” said Dale Clemiss, Vice President, Beverages, Campbell Soup Company. “V8 V-Fusion juices offer a delicious, convenient way to help people get the vegetable servings they need with the fruit taste they want in a range of varieties and sizes.”

More Convenient Sizes to Enjoy Anytime

The company is also expanding the number of V8 V-Fusion juice varieties available in single-serving, 8-ounce slim cans to include Strawberry Banana Light and V8 V-Fusion^® + Tea Raspberry Green Tea, making it even easier for people to enjoy drinking their vegetables and fruit at home, school, work or on-the-go.

Each 8-ounce glass of V8 V-Fusion^® 100% juice provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), while each 8-ounce glass of V8 V-Fusion Light juice and V8 V-Fusion + Tea beverage contains a combined ½ cup serving of vegetables and fruit. Additionally, the entire line offers essential antioxidant vitamins A, C and E, with no added sugar.

The newly expanded portfolio includes 14 V8 V-Fusion juices and three V8 V-Fusion + Tea beverages available in a variety of sizes at most grocery, mass merchandise, convenience and club stores nationwide. The suggested retail price for a 12-ounce bottle is $1.89, $3.99 for a 46-ounce bottle, and $4.99 for a 6-pack of 8-ounce slim cans. For more information, visit www.v8juice.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

¹ U.S. Department of Health and Human Services (DHHS), USDA. 2010. Dietary Guidelines for Americans. 7^th edition, Washington, D.C.: U.S. Government Printing Office. January 31, 2011.

² Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans increased their fruit and vegetable intake? The trends between 1988 and 2002. Am J Prev Med. 2007;32:257-263.

³ IRI - FDMX 52 weeks ending May 16, 2010

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